Eine unerschlossene Fundgrube an Vintage-Luxus der 80er Jahre lockt Fashionistas nach Japan

*A weak yen and a stockpile of bubble-era designer goods have made Japan a global mecca for vintage fashion, drawing tourists and influencers in droves.*

*Alice French, Eru Ishikawa, and Emi Tanimoto for Bloomberg News*

A short walk from the selfie stick-wielding crowds of Tokyo’s Harajuku, the serene side streets of Omotesando are peppered with fashion-conscious tourists. Sporting Dior saddle bags and silk Hermès scarves, they’re scavenging for the must-have memento of their trip: a secondhand designer handbag.

“There is huge demand here,” says vintage dealer Kris Jiang, 29, who’s on track to make $1.6 million this year from reselling luxury bags mostly sourced from Japan. “It’s the modern-age tourist souvenir: Come to Japan, and buy a vintage bag.”

As the weak yen lures record numbers of bargain-hungry tourists, the country’s vintage industry is booming. Instagram and TikTok are awash with “Tokyo vintage haul” videos, featuring bags and clothing from foreign brands that Japanese consumers bought new during a luxury boom in the 1980s and ’90s and kept in mint condition. Travel agents are launching tours of the best shops across major cities, and resellers such as Jiang are seeing their profits soar.

[Read the full story here.](https://www.bloomberg.com/news/articles/2025-11-21/japan-s-vintage-market-is-being-boosted-by-a-10-million-hermes-birkin-bag?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc2MzcxNTEyNiwiZXhwIjoxNzY0MzE5OTI2LCJhcnRpY2xlSWQiOiJUNjFYR1hLSVAzTDYwMCIsImJjb25uZWN0SWQiOiJEMzU0MUJFQjhBQUY0QkUwQkFBOUQzNkI3QjlCRjI4OCJ9.UQjTB-2ah8xqXrEm3YgcZrJ3tY8V4c6tIqadU5RYV1M)