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    Pflanzliches Fleisch boomt. Hier kommt die Büste
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    Pflanzliches Fleisch boomt. Hier kommt die Büste

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    1. wiredmagazine on

      By Matt Reynolds

      A new report on sales of vegan meat, dairy, and seafood suggests that enthusiasm for plant-based products might be slowing down. An annual report from the Good Food Institute, an alternative protein nonprofit, found that dollar sales of plant-based meat and seafood in the US fell by 13 percent over the past two years. As prices of meat alternatives have gone up, this masks a much greater drop in unit sales over the same time period—they fell by 26 percent between 2021 and 2023.

      One big challenge in the US is the price of plant-based alternatives. In the US, plant-based meats are on average 77 percent more expensive than their animal equivalents, and for cheap meat like chicken, that premium rises to more than 150 percent.

      Read the full story: [https://www.wired.com/story/plant-based-meat-sales-2023/](https://www.wired.com/story/plant-based-meat-sales-2023/)

    2. mr_oof on

      We had a local ‘butcher’ who was doing a good business with respectable product, you could find it in local chain grocery stores as well. Then they tried getting out in front of the wave, capitalize on their name- they hired a brand manager/CEO that essentially over extended them, took 1-2 huge paycheques and bounced when they burned to the ground. Even their original local shop had to close.

    3. cocobisoil on

      Now try it with the subsidies granted to animal farming and see how it goes.

    4. dvrk_lotus on

      According to the report it seems a big contributor (not the sole one) in this is affordability…understandably in this economy. I also wonder how Covid effected things because my local Publix revamped their food selections after Covid with much less offerings than pre-covid and it wasn’t just plant-based items, but across the board. I live in a coastal tourist area where seafood is king but which has typically had pretty good food selections and availability. I also wonder how much the fact that many plant-based companies have been bought out by AG-based conglomerates like Nestle Kellogs and Conagra have impacted the marketing of these items…but as someone who eats plantbased I would guess affordability is key.

    5. EastVanMarco on

      Beyond meat burgers taste pretty good. It’s a shame they must load them with salt and a bunch of preservatives. Butchers should figure out a fresh option without preservatives they can make and serve daily.

    6. Demetrius3D on

      We cooked up some Impossible „ground beff“ to make a non-meat lasagna with. The smell didn’t make me want to eat it.

    7. faceintheblue on

      Here’s the thing. They were always going to be able to sell this to vegetarians and vegans, and it’s great that the product is getting better, but realistically that’s not a huge market. To get meat eaters to buy this product, you need to make it pretty close to as good as meat while also costing less. A meat eater is not going to pay the same (or more!) for a plant-based alternative. They might do it once or twice out of curiosity, but to make it a habit there needs to be something plant-based meat alternatives are doing better than meat. While the products have certainly gotten better, I don’t think there’s realistically a version of it where plant-based meat alternatives taste better than meat, so where else are you going to outcompete and win new consumers away from what they are already doing?

    8. Headline-Skimmer on

      I finally found and tried Beyond Beef steak tips, and they are awesome! The flavor isn’t perfect, but good. The texture is like the chewy-fatty meat in „Chinese“ Broccoli Beef. My roomie tossed some into some golden curry, and it stayed firm (didn’t soften in sauce) after 3 days.

      Agree that the prices are too steep. Subsidize it!

    10. JynsRealityIsBroken on

      The problem for me is they are just as unhealthy as the pharma pumped meat is. Maybe even more unhealthy. If it’s not a healthier version of meat AND it’s more expensive, then why bother? And this is from someone who actually liked Impossible products a lot.

      What we need is cultured meat to go mainstream. That’s the real future of food.

    11. GoldfishMotorcycle on

      You know what’s lovely though? Plants. Just eat them ffs. They’re delicious.

      Less of this ultra processed fake meat shite.

    12. A_bleak_ass_in_tote on

      Part of the problem is meat in the US is too damn cheap. In other places, you only have meat during big celebrations. But here it’s just expected to be part of every meal. Thanksgiving dinner with my wife’s relatives always breaks my immigrant heart, because the amount of food thrown out is insane. Plates full of turkey and ham into the garbage can at the end of the night.

      And the expectation that meat be cheap is why we have farms that put animals in horrendous conditions. I feel like the next big pandemic will come from one of these farms with animals piled on top of each other.

      Don’t get me wrong, I eat meat often, but I feel like we should be more respectful of the animals we eat and accept that meat should be a luxury.

    13. The_Werodile on

      I’ve had a ton of different plant-based meats and came away from each experience happier to just have vegetarian meals that don’t pretend to be something they aren’t. Give me some Dahl over a fake burger any day of the week.

    14. GibsonMaestro on

      They’d do better if they were significantly healthier than real meat. As it stands, it’s better for the environment, but just as, if not more, unhealthy than actual meat. Processed food is essentially poison for our bodies. For non-vegetarians/vegans, the incentive to eat this stuff is anchored on health benefits, with the earth benefits an added bonus.

    15. thenewtransportedman on

      If other vegans/vegetarians are like me, they buy less plant-based alternatives YOY because they’re not super healthy. There’s a lot of crap in many of these products. Tons of oil & salt. I’m back to mostly tofu, beans, lentils, & seitan for my protein sources.

    16. cai_85 on

      Meat from big animals is a major contributor to our planet warming up and running out of water. Articles like this are pretty shameful and presumably lapped up by the huge pro-meat right wing farming lobby in the States.

    17. PlasticPomPoms on

      My issue with plant-based meats, specifically the ones you can buy “raw” like Beyond Meat is that they are gross and overseasoned to cover for the fact that they are not meat.

    18. msnmck on

      I just sold my Beyond Meat stock for 1/20th of the value it had when it was gifted to me three years ago so this doesn’t come as a surprise.

    19. mibonitaconejito on

      I love veggie burgers, and soy burgers. Not because I’m trying toimprove the world, I just like them. 

      But most of these other ‚pLanT aLteRnAtIvEs‘ taste like roofing material or a wet diaper. 

      When you consider how short life is and the fact that people like Mitch McConnell live for effing ever (so he’ll likely be a pain in your bleep your whole life)….well, go ahead and have your burger. You deserve that much happiness. 

    20. Nosrok on

      I am not vegan or vegetarian I just like eating different foods. I’ve tried a bunch and my favorite hands down was the vegan chorizo that chipotle had which I am told is the same thing whole foods or trader Joe has but haven’t tried them to find out. Many of the other options didn’t leave much of an impression. The cauliflower „wings“ weren’t bad but that was just good sauce and I like cauliflower so not a hard sell and not really in the same lane as meat alternatives.

      In the end when it’s sometimes double the price vs what it was substituting, that’s just hard to swallow no matter how you cook it.

    21. Commander_Celty on

      I will never buy this product regardless of price. It’s not meat, it doesn’t have any of the same nutritional values and is NOT the same food. It’s not a replacement for nutrition it is a replacement for taste buds. Period.

    22. austinin4 on

      1) it’s gross 2) I don’t need another vessel for hyper-produced oils getting into my body.

      The sudden “boom” of fake food felt almost too orchestrated to me, as if big-food really really wanted it to happen.

      I don’t eat much meat, but when I do I’ll stick to real stuff.

    24. dave_hitz on

      There is not really a market.

      Non-meat eaters are happy not eating meat, so they don’t need a meat substitute. (Source: I was veggie for years.)

      Meat eaters are happy eating meat, so they don’t need a meat substitute. (Source: I happily eat meat now.)

      Also, I prefer whole foods to such highly processed foods. Whenever the food industry promises that some new processed food is healthier than the natural food they are hoping to replace, they turn out to be wrong. (Have you seen the ingredients list on these fake meats?)

    25. 11235813213455away on

      We buy beyond and impossible when they go on sale at costco, but that’s about it. It’s too expensive to buy regularly at normal prices.

    27. TJ_Fox on

      I do have ethical issues with the meat industry and I’m happy to cook with plant-based alternatives for staples like burgers, quesadillas and spaghetti Bolognese. Tastes fine and I feel better about it.

    28. BenefitOfTheDoubt_01 on

      This just in, people want food that tastes good.

      – back to you, chuck

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