Nun, es ist diese „Go Vilnius“-Werbung …

Na, mano tėvai retai užsuka į Vilnių šiaip pasibastyti, o ne pas gimines ar kur su reikalu.

Apgyvendintiems ukrainiečiams ir šiaip sutiktiems, vis rekomenduodavo nuvykti nemokamai į VILNIŲ, pasivaikščioti/pasigrožėti. Gi SOSTINĖ.

Tai per kovo 11, nusprendė su traukiniu nuvykti ir patys, nes senai buvo. Mano mama nėra iš tų, kuri keikiasi, bet sulaukiau skambučio ir rusiško keiksmo. Baisiai nustebusi, kaip gali sostinė būti tokia apleista ir aptrupėjusi.

Edit: pridedu, kad jai daba gėda, kad rekomendavo žmonėms nuvykti į sostinę 😀

Gal neveltui drono vaizdai tokie pagreitinti buvo

My problems with it:

1. The main idea from the ad that this is how people in Western countries perceive Vilnius is incorrect. This tells more about how Lithuanians perceive it. Whenever I discuss with people from my country and I say I live in Vilnius, the reaction is… nothing. They don’t think anything about Vilnius or Lithuania for that matter, they hardly know the name (for the older crowd) or they think it’s quite isolated and poor but without much certainty (for <40 y.o). I’d say the stereotypes in the ad apply more to the Balkans or maybe to Eastern Europe as a whole but more the countryside and certainly not a specific city.

2. This relates to the poster campaign more, but [the „expectations vs reality“ message](https://www.lrt.lt/en/news-in-english/19/2242189/new-campaign-invites-brits-germans-to-break-stereotypes-about-vilnius) is misleading. Both „expectations“ and „reality“ are in fact reality. If you walk around Vilnius, it’s easy to see how neglected the city looks like, including in the centre. For the food, it’s 50/50 by now between plain potatoes with meat and good restaurants. Only the people of course hardly look like „expectations“ except some tramps, but those exist everywhere. I can forgive this aspect though in the sense that this is tourism campaign – it’s not surprising they embellish the good.

Overall the issue with this campaign is that it creates problems where there weren’t by presenting a perceived image of Vilnius that doesn’t exist outside of Lithuania (except maybe other Baltics? Poland?). People don’t need to re-discover Vilnius, they merely need to discover it.

I don’t find it as damaging as people say though as the tone is very light-hearted and ultimately the message that Vilnius is a beautiful and lively city is very clear.

Svarbiausias klausimas ar ten rauginta ar marinuota pica?