„Lachs-Fleisch“ made from „Schweinfleisch“??

„Lachsschinken“ is a type of ham. I think the Lachs part refers to the look of it, rather than any ingredient.

In this case, i assume that there is a reason why this item cannot be labled as „Schinken“, so it became „Lachsfleisch“ instead

The word „Lachs“ can also mean a part of the back muscle of pork, but also veal and lamb.

So no marketing trick. Just the german language being drunk again.