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1 Comment
Found a really cool study briefly reviewed here.
In a blind rating test, people who used their own perfumes were rated higher in attractiveness, pleasantness and intensity.
Researchers believed this to be from some biological chemical thing where our pheromones are heavily influenced by how we think we smell (confidence, etc.)
Study is linked in their article, though it’s a bit of a dense read.
I wonder if the numbers would change if somehow they could “trick” people into putting on a “fake” perfume, and see if there was still some boost just from the pheromones/chemicals.