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    1. Henry_Bigbigging on

      And the prices to the customer will drop a corresponding amount…

      ![gif](giphy|JDbx0yICUNdPW)

    2. AideResponsible2063 on

      >The measure will cost the taxpayer €232m in 2026 and €681m next year.

      Bones of a billion in tax take,pissed away,while the overreliance on corperate tax surges

      ![gif](giphy|3ohs81QPPbBgIzsQk8)

    3. Is there a single provision in this that says the companies cant just keep the price and pocket the money?

    4. Livebylying on

      ‘When asked if the VAT cut would result in lower prices for consumers, Tánaiste Simon Harris said the VAT cut for food service companies and hairdressers was „primarily to sustain employment and SMEs.“
      He acknowledged the change would benefit large foreign-owned companies such as McDonald’s and Starbucks but said that the data showed that the companies that would benefit were „overwhelmingly Irish-owned small and medium enterprises.“

    5. RayDonovanBoston on

      Rejoice people…the VAT reduction has arrived!

      Somewhere between saving the customer money and helping businesses maintain the same prices with a fresh explanation.

      Don’t worry though, the €3.80 latte will still come with a motivational quote about sustainability and your €16 breakfast is now a €16 breakfast…but with a stronger commitment to supporting local business. 🫠

    6. qwerty_1965 on

      Was listening to a discussion about the fuel subsidy and this was mentioned, the pundit/guest said that he wasn’t expecting any price drop because this was about keeping businesses viable.

      The vast chasm of implications from that thought will surely be back to haunt us. Billions have been signed off to placate sectoral interests in recent years and we’re all funding it.

    7. ScenicRavine on

      Should be limited to independently owned businesses, macdonalds doesnt need this.

    8. wascallywabbit666 on

      Why don’t I get a tax break too?

      I run a small business and have to charge my customers 23% VAT

    9. Remember your income tax bands weren’t adjusted for inflation so that the likes of McDonalds and Starbucks can get a tax break.

      I’ll be sure to remind my local government TD of that when they come to my door asking for my vote.

    10. A VAT cut for McDonalds makes no sense , surely the very well paid civil servants in the Department of Finance could have found a way to target this at small enterprise.

    11. Looking forward to the prices in pubs and restaurants coming down tomorrow theAAAAHAHAHAHAHAHAHAHAHAHAHAH AS IF

    12. blood_transfusion on

      They will cut the VAT but greedy owners will increase their prices

    13. Lads, this 700 million a year profit allocation to owners of cafes, restaurants, catering services and hairdressers is vital to ensure they can continue to pay minimum wage

      That is all, thank you for your attention in this matter

    14. My hairdresser sent a text to all customers two days ago that prices are rising on 1st July. Double whammy uptick for them in the finances !

    15. TehIrishSoap on

      And how is this being funded? Did they find the magic money tree that they like to lecture us about in the opposition?

    16. A load of bollocks really, they’re forcing inflation with this. Prices won’t fall anywhere, but then when it inevitably goes back up in six months, everything will be 4.5% higher again.

      That is until the reduce it again after another six months and the whole cycle repeats.

    17. Yay! As a consumer I can’t wait for this to have absolutely no fucking difference whatsoever on the bill.

    18. heyhitherehowru on

      A load of bollix. They shouldn’t be subsidised. If a business can’t sustain itself, they shouldn’t be in business. Why should a café charging a fiver a coffee get it when it’s up to every other small business to stand on thoer own to feet. Let them go burst or come up with a sustainable business model. Fuck them and their overpriced shite.

    19. TenderlyTragic on

      ah sure the classic irish move of cutting tax and hoping the savings trickle down like a leaky tap. love that we trust the same chains who charge 4 euro for chips to pass on the saving to us. my local chipper will pocket the difference and thats a fact. remember when they cut vat during covid and somehow a pint still crept up a euro. the hairdresser might be grand though mine charges me enough to make the wallet cry. if mcdonalds gets a break i want to see the mighty meal drop or im writing to my td. solid 232 million well spent lads

    20. So in other words the prices in cafes, restaurants, catering services and hairdressers is going to remain unchanged and they will pocket the extra 4.5%.

    21. No_Insurance5961 on

      As a consumer, if there’s no change in price, you always have the option of not patronising them. If they want to be greedy, you can hold on to your money.

    22. SubstantialAttempt83 on

      It should be tiered like income tax, it’s criminal that a multinational gets the same treatment as a corner coffee shop.

    23. Double_Kale_3193 on

      I’d say Pat McDonagh and his wife will be happy.

      Their net profit margin is 12.5% at the moment, that’s just €39.5 million profit income between the two of them.

      [https://www.rte.ie/news/business/2025/1121/1545097-supermacs-group-revenues-top-300m-for-first-time/](https://www.rte.ie/news/business/2025/1121/1545097-supermacs-group-revenues-top-300m-for-first-time/)

      I will be generous, and assume that just 1% of the 4.5% cut in VAT goes into their profit margin. I assume that the other 3.5% is absorbed in higher costs.

      1% of their 314m revenue means an extra €3,000,000 in profits for Pat and Una.

      The working people of Ireland see flat tax credits and flat tax bands, amounting to an effecttive tax increase, while Pat McDonagh and all the other owners of fast-food outlets see strong and rising profits.

      A person earning just €44,000, well below mean earnings, faces a 47.2% marginal tax rate.

      And yet FG won the by-election in Galway West.

    24. Article mentions a commitment from the budget last year, but have they only confirmed this tonight?

    25. Ahblahright on

      >*“He acknowledged the change would benefit large foreign-owned companies such as McDonald’s and Starbucks“*

      Instead of just putting more money into the hands of the large foreign-owned companies, why wouldn’t they add a condition that the business not have more than x number of employees? That way, it’s only the small/medium businesses that gain.

      Maybe I’m missing something?

    26. gitoffthepot on

      If businesses are struggling then footfall is too low.
      If they don’t lower prices then footfall will remain low.
      Need to encourage people to eat out

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