Originalquelle: https://sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click/
Diese Recherche wurde von mir mithilfe des Clickstream-Panels von Similarweb für US-Desktop- und Mobilgeräte durchgeführt. Ich habe ein Verhältnis von 2/3 Mobilgeräten und 1/3 Desktops verwendet, um den gemischten Durchschnitt zu ermitteln. Die Diagramme wurden mit MS Excel erstellt und das Diagramm ist MS Powerpoint.
Von randfish
9 Kommentare
6% of clicks going to an ad is wild to me.
I wonder how Google is reckoning internally with their search engine AI responses eating into their Adsense business. If I can just google a question and am satisfied with the AI response, I don’t need to click onto another page and get blasted with a bunch of ads.
the thing is :
there are several “ no click scenarios“ :
– finding the thing in the pages summary.
– finding the thing in the AI summary.
– giving up.
– giving up and using another search engine.
– giving up because the ai summary is blatantly wrong.
– making another search to refine the thing because the current search didn’t yield results
– making another search to search a new thing because the current search did yield results.
because that page also highlight another piece of info :
less searches are made using google every month. and those don’t seem to be simply moved to ai :
they likely moved to other search engines.
in a year, google lost nearly a fifth of its traffic. that’s BIG.
Connected trend line for different categories of data in slide 2, then disconnected bar graphs for year-based data on slide 3. What are we even doing here?
weird . . . do you mean to say that google is giving shittier search results? huh . . .
But Google is still charging a premium for people to pay to show up in their searches
I couldn’t give a fuck about google search going under. They spent a decade distorting the internet to make money for them. And now if you want to read a recipe for making cookies you gotta read through some 1000 word slop blog post before you even get to a list of ingredients. And all so that the search engine had enough hooks to think that site was the most relevant.
You can criticise AI search results as much as you want. But it’s taking the internet back to the nineties and being purely about information before it got manipulated and commodified. Maybe things will get worse in the future. But for now let’s see how things adapt
This is proof that the cultural shift is heading towards believing what we see on the internet without a high scrutiny of proof
Jesus, that second graph, what has this sub become