Coinbase will Arbeitsplätze abbauen und die Gruppe als „Geheimdienst“ neu aufbauen

Coinbase plans to cut 14% of its workforce to capitalise on AI advances, as chief executive Brian Armstrong vowed to rebuild the crypto exchange as an ‚intelligence, with humans around the edge aligning it.‘

In a memo to staff on Tuesday, Armstrong said all companies, including Coinbase, had reached an ‚inflection point‘ at which failing to adopt AI was the biggest risk. The technology would now be at Coinbase’s ‚core‘, he said in a post on X, as the US-listed group also blamed the downturn in the crypto market for the decision to cut staff.

Coinbase’s listing on Nasdaq in 2021 was hailed as a landmark moment for the crypto industry and the company has grown into one of the world’s biggest crypto exchanges. However, it has struggled amid a prolonged slump in digital asset prices.

**Read the full story,** [**here**](https://www.ft.com/content/537d5e8e-9f33-481f-826c-e6744582f294?segmentid=c50c86e4-586b-23ea-1ac1-7601c9c2476f)**.**

Victoria – FT social team

If AI advancement is truly significant, then it must necessarily lead to a massive increase in business efficiency. If businesses become extraordinarily efficient, they should be able to utilize their existing human capital at unprecedented levels to achieve massive scale. Therefore, if AI is effective, the productivity of existing workers should skyrocket, leading to a direct increase in the value and compensation of that human capital.

If AI is so good, why would a business bother making a human more productive when it could just replace the human with a cheaper, faster digital version?
The first problem AI should solve is making businesses extraordinarily larger by amplifying what people can do. But instead of using AI as a true force multiplier to turn a ten person team into a thousand person output machine, many firms are using it as a simple resource swap. 

They aren’t looking for unprecedented growth; they are looking for „unprecedented“ cost cutting. Watch for this.

When a business chooses substitution over augmentation, the link between efficiency and human capital pay is severed. 

True efficiency shouldn’t just be about doing the same amount with less; it should be about doing an impossible amount with what you already have.

But this is never discussed.