K-Pop wird beliebter denn je – und weniger koreanisch | CNN

Thats nice 👍

>“One thing about K-pop is that it was always export-oriented,” said John Lie, a professor of sociology at the University of California, Berkeley.

John Lie? lol The name itself almost invites wordplay, but the claim is still open to debate. Kpop was initially developed with a focus on the domestic Korean audience, for sure. Songs and groups first gained popularity within Korea before achieving international recognition, and that domestic success later contributed to its global export.

For example, BTS consists entirely of Korean members and initially released Korean-language songs aimed at Korean listeners. As their popularity grew internationally, they began releasing English-language songs and placing greater emphasis on global activities.

It’s full circle. Kpop has always been western music filtered through Korean sensibilities and now that they’re trying for that bigger audience, the local sensibilities are being marginalized.

Also, dude in the middle of the picture. Are his shoes actually bigger than his head?