Wissenschaftler enthüllen das Ausmaß des Greenwashings in der Fleisch- und Milchindustrie

Interesting study. The fact that only five claims were backed by scholarly evidence out of 1,233 is striking. It makes me wonder how much of the public perception around ‘climate-friendly’ meat and dairy options is shaped by these reports versus actual lifecycle assessments
This is a pretty damning result from the PLOS Climate paper. Analyzing over 1,200 claims from major companies and finding 98% qualify as greenwashing really highlights how hard it is to verify these sustainability pledges