Die kreative Softwarebranche hat Adobe den Krieg erklärt / Wenn Sie sie nicht schlagen können, unterbieten Sie sie im Preis.
https://www.theverge.com/tech/913765/adobe-rivals-free-creative-software-app-updates
Die kreative Softwarebranche hat Adobe den Krieg erklärt / Wenn Sie sie nicht schlagen können, unterbieten Sie sie im Preis.
https://www.theverge.com/tech/913765/adobe-rivals-free-creative-software-app-updates
17 Kommentare
They can beat them too, in terms of software.. Most of Adobe’s product are garbage to work.
Adobe resting on their name for a long time. Plus once they forced subscriptions it gave them alot of hate. Plus the pricing is incredibly high.
It ended up being a good thing for other companies i think. It really pushed competitors to the daylight. The amount of google searches for things like „Adobe Acrobat Alternatives“ i made at my last company was huge. We were not paying adobe the insane per/user license they wanted so our sales people could sign a document and sometimes make an edit or 2 to a pdf. Competitors like FoxIt really started to show up places.
Now you have people like Apple making a big package for their creative suite, and charging a whole lot less for it. the Apple Creative Suite, especially if you have a student/educator account is almost a no-brainer , and so much less then anything adobe is trying to push.
Once Adobe’s subscription got close to $800 for the collection, that was my breaking point. I mostly made use of Photoshop, Illustrator, Dreamweaver and Audition, so it made sense to get the whole package instead of just the individual programs with the way that their cost structure was setup. Since then, I’ve made good use of alternatives, like Affinity mentioned in the article. It’s a learning curve, but the price point is right.
Undercutting Adobe on price is not exactly a big problem. You could charge an arm and a leg and a firstborn and still be cheaper than Adobe.
The big problem is that they are so entrenched. They are an industry standard and exploit that.
Part of it is that for many years they have basically used a drug dealer approach: They get young people hooked with free or discount products and by the time they are no longer eligible for student discounts, they are hopelessly adicted.
Acrobat is all I use now. Nothing in their creative suite for over a decade. Ghouls work at that place
Paywalled, can’t read it.
Begun, the Price Wars have
The tipping point for the company I work was when they bundled Acrobat with the whole creative suite. We just need to work with PDFs, we don’t need AI to replace the backgrounds of some photo with unicorns.
You know a great way to undercut them?
**STOP MAKING YOUR *PRODUCT* A RENTAL. STOP SHOEHORNING IN UNNECESSARY SUBSCRIPTIONS. LET ME PAY YOU FOR A THING AND THEN YOU GIVE ME A THING.**
This subscription fetish needs to die. I don’t care if I never receive updates for my software, or even if I have to *pay* for updates. Just let me be able to buy your product, not rent it. I don’t feel comfortable *renting* the tools I use for my livelihood, and you shouldn’t either.
When I was younger I would actually save up to buy their Photoshop program. It really wasn’t bad with the student discounts I got. But when they switched to a subscription model that all changed.
I go through waves of wanting to edit things so I can’t justify a subscription. As soon as that happened I started to fly the pirate flag again. Now they get $0 from me instead of a bit of money every few years.
If you don’t need generative AI… just sail the seas.
Honestly I thought that would be my impossible but Then actually I switched from photoshop to pixelmator 100%
Price isn’t the issue, at least for some industries. It’s the industry standard and using a non-standard software introduces headaches companies rather not deal with. I have to use several Adobe softwares and I simply cannot imagine moving to something else because it would be very annoying to have to deal with the transition away from what everyone else is using (and the transition period of learning a different software.) I hate them but I just can’t see a way around it as it stands…(and at least I don’t personally have to pay for it.)
I hail from the days when copy of Photoshop ran $600+ and was well worth it.
I’m not a designer or a photographer, but I had decent ongoing usage to create basic mockups, editing, cropping, manipulating layered copied, etc.
It is not at all worth $30 or $40 a month to be able to do these things that I need maybe 1-2x a month.
Photopea is great and free, it’s just the difference between working on a Mac vs Windows in terms of shortcuts and tools and such.
Adobe can rot in hell for ensh*tifying what was once a great product portfolio.
I switched to Affinity a long time ago. I own it and get regular updates. I am not leasing it which I will never do again for anything. Plus Adobe was not maintaining basic security and got hacked.
I’d be happy to pay a reasonable amount for good software. I don’t think the Adobe suites have been good for a very long time (CS 5.5 still does what I need it to), but even if it was still good:
I will never, ever, ever pay a subscription for software.
The real issue with Adobe is their steadfast refusal to listen to what features and improvements professionals actually want in the creative suite. They constantly run questionnaires and feedback panels, yet never actually implement any of the feedback they get. Instead, they are laser focused on chasing easy profit. Most recently by cramming shitty AI into things; before that by obsessing over the casual mobile market while their longtime core professional customer base had to make do with a stagnating and unstable creative suite.
Leadership at the company clearly doesn’t give a shit about actually serving the needs of creative professionals.