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    Politische Konservative fühlen sich eher zu Produktdesigns mit Babygesichtern hingezogen, und Reinheitswerte erklären, warum

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    15 Kommentare

    4. Ehzranight on

      Makes sense, because I love that little pig plush, but would never in a million years buy one of those mugs.

    5. feelingrestless_ on

      purity values, sure. and not the other thing conservatives are famous for.

    6. Sartres_Roommate on

      I already knew the answer; sex sells and this is sexy to them.

      Any questions?

    7. HTML_Novice on

      If this title is making the (silly) claim that conservatives buy baby faced stuff because they value purity, then does that mean that the opposite, liberals, don’t buy baby faced stuff because they value impurity?

    8. lordnecro on

      >Conservatives also rated the baby-faced card as more innocent and childlike than liberals did, and this perception of innocence and childlike purity statistically accounted for the link between conservatism and purchase intentions.

      I think we all know why conservatives want childrenlike purity, and the reason is anything but pure.

    9. SteadfastEnd on

      This makes me wonder about the obsession of Japan with kawaii things and the overall vibe of products of such in Japan. Anime, plushed toys, the whole thing.

    11. grapescherries on

      I don’t think it has anything to do with “purity” values. Just them being drawn to comfort maybe, safety, whereas anything new and different seems scary.

    12. sirboddingtons on

      Republicans are really into purity, especially when they can take it by physical force.

    13. Alarming_Guidance_55 on

      Does science have anything to say about the political leanings of a person absolutely disgusted by those mugs, but often thinks „scary“ things with big fangs are cute?

    14. Notoriouslydishonest on

      I read the study. 

      They gave a bunch of people the choice between different products, and people who identified as conservative showed a slightly stronger preference for the cuter option (62% of conservatives vs 58% of liberals).

      Then they showed people a condom and a mug, both decorated in an „infantile“ way, and asked them to rate how likely they are to buy it. People who were more conservative were less likely to buy the condom. There was no non-cute condom as a control.

      From the study:
      >A limitation of this study is that our manipulation of product purity relied on two distinct product categories: a mug and a condom. Although we designed the stimuli to be similar in packaging, color, and image size, the inherent differences between a household item and a sexual health product may introduce unintended conflation.

      Maybe I’m missing something here, but it seems like this is a massive gaping hole which completely invalidates their findings. Do conservatives have a revulsion towards cute but „impure“ products because of Purity Values, or are they simply less likely to say they’d want to buy condoms?

    15. AsherahSpeaks on

      Okay, wow the way they tested for and quantified the impact of baby/cutesty faces in product design versus more whimsical cute product design and how they evaluated „purity values“ on buying is/was really interesting!

      When I read this headline I was immediately skeptical of *how* they would measure/quantify a subjective thing like how purity culture impacts buying habits, so I went and read the article. It is worth noting a few things. First, the study was structured to measure associations between political ideology and product preference, not just a narrow study of purity values/culture. The other thing is that the participant pools were relatively small and the participants opted into the study, so selection bias is something to keep in mind in regards to the findings. With all that said, how they made the surveys is well-planned!

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