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    Obwohl New Balance als Hersteller von „Dad Shoes“ verspottet wurde, hat sich Shohei Ohtani für New Balance statt Nike entschieden, weil sie ihm eine Eigentumsbeteiligung an dem Deal anbieten


    Obwohl New Balance als Hersteller von „Dad Shoes“ verspottet wurde, hat sich Shohei Ohtani für New Balance statt Nike entschieden, weil sie ihm eine Eigentumsbeteiligung an dem Deal anbieten

    https://president.jp/articles/-/111539

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    14 Kommentare

    1. emp_sanfords_hardhat on

      He’s had a close relationship with them ever since he bought New Balance baseball gloves for EVERY elementary school in Japan years ago.

    2. jvo203 on

      I am a dad wearing NB shoes. Even have a matching NB cap. The title is correct!

    4. SanSanSankyuTaiyosan on

      Wasn’t the „dad shoes“ stigma only in North America, and New Balance was relatively trendy, or at least not mocked, in the rest of the world? New Balance has had interesting collaborations and limited-editions in Japan.

    6. Punchinballz on

      New Balance isn’t as old fashioned as some people in the west seem to think. You can spot this brand on everybody in Japanese streets.

    7. chari_de_kita on

      New Balance were seen as „dad shoes“ because they’re comfortable and functional, something Nike has not always prioritized with their endless stream of limited edition and collab releases. As a reformed sneaker collector, New Balance had long been considered one of the cooler alternatives to Nike.

    8. kwilczynski on

      So the idol sold himself. I guess, Crocs must have fallen short on cash.

    10. shinobinc on

      „The largest age group visiting newbalance.com in June 2025 is 25-34 year olds. The website’s audience is split with 53.48% male and 46.52% female visitors, indicating a balanced appeal across genders.“

      What is Customer Demographics and Target Market of New Balance Company? – MatrixBCG.com

      https://share.google/oYAiVxA9pD6UT1xeH

      Nike has generally fallen down during the COVID years, after trying to pull out of many retail stores and gambling on direct internet sales. They’ve since acknowledged it was a mistake but nevertheless left an opening for other brands.

    11. MarsRocks97 on

      They lost favor with young people in the US when their CEO endorsed Trump in 2016. New Balance has tried to distance itself from that endorsement ever since. People remember though.

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