YouTube-CEO reagiert auf Bedenken, dass große YouTuber zu Netflix und Amazon wechseln
https://www.dexerto.com/youtube/youtube-ceo-responds-to-concerns-as-big-creators-leave-for-netflix-amazon-3344746/
YouTube-CEO reagiert auf Bedenken, dass große YouTuber zu Netflix und Amazon wechseln
https://www.dexerto.com/youtube/youtube-ceo-responds-to-concerns-as-big-creators-leave-for-netflix-amazon-3344746/
29 Kommentare
YouTube is free. Netflix is not. He should not worry about this. We aren’t getting richer anytime soon. Actually, more likely the opposite. And people will continue to choose free over paying for what is the worst iteration of Netflix ever.
YouTube will start losing its millions of dollars
Youtube is free and there is an endless supply of creators looking to be the next big thing.
Youtube becoming *the* pipeline to mainstream success only benefits them.
They have nothing to worry about.
I’ve literally never made a YouTube account, and I would never in a million years give them money or subscribe to anything created by Google. When they give you something for free it’s not the product, you are. I’ve always fundamentally disagreed with Google’s business model and their goal of monetizing everything everyone does on the internet, and the resulting datasets.
Youtube doesn’t need to do anything about the big creators leaving. It is very unlikely any of those creators are popular enough with the kinds of people that pay for the Netflix and Amazon subscriptions for it to be worthwhile in the long run.
Just like with Spotify and Rogan. Creator gets a big payday and eventually they come crawling back once the platform realizes it is not the draw the suites thought it would be.
So much for indy animation on Youtube, You know how much effort those small studios need to make money „around“ youtube? Because they dont feed the algo, and they cannot make weekly/daily content. So one video outputs a measly amount of dough for the studio to run off of. They are forced to expand merch and other avenues to continue on.
Such a dumb headline that implies creators are ditching YouTube. In reality, big influencers are just getting deals with other platforms while maintaining their YouTube channel. YouTube CEO says they aren’t aware of any channel that has 100% quit YouTube and left for Netflix or Amazon.
MrBeast hasn’t quit YouTube even though he has streaming deals with other platforms, as well as other businesses.
Why can’t a creator do YouTube and a Netflix series at the same time?
Classic clickbait article that no one reads. Because if you read it, it basically isn’t news or interesting at all.
And as for my own opinion, YouTube remains unique in that it’s amazingly accessible for creators, unlike Netflix or Amazon. It’s also free by default, with most ad revenue going to creators. People pay for Netflix and still watch ads. Much different platforms, and YouTube remains bigger than either Netflix and Amazon by a large margin.
YouTube ain’t worried.
I mean.. There’s no way I’m gonna pay into several more streaming platforms just because one of the creators I followed went there exclusively.
Their loss.
Youtube is the best streaming service available at this point and I still happily pay for premium, because I believe it’s worth it.
The issue is that, for once, monopoly on a free streaming platform is somewhat better for the average consumer than the fractioned paid services. Nobody wants to pay for several services providing the same thing.
Finally Youtube gets some serious competition… Fix your site.
Anyone who thinks this is a big deal isn’t paying attention
This seems like a false dichotomy. YouTube videos are quite different from TV and film so switching from YouTube to a streaming service would be swit Ching to a totally different career.
I mean if they leave the ecosystem as long as those people still watch YouTube assuming the algorithm isn’t horried (i think it kinda is these days?) Some new creator should just fill the gap right?
Pardon my take putting their video edition of their podcast on Netflix instead of YouTube seemed hilarious to me…
The article is just referencing quotes from the new York times article https://www.nytimes.com/2026/03/28/magazine/neal-mohan-interview.html
The general gist is that he says he talks to YouTube creators several times a week and he says they consider YouTube their home and he doesn’t think they would ever pull their content from YouTube. He also said that it’s flattering to YouTube that these bigger studios want to get these YouTubers to produce content for them.
I have used youtube from the early days. The fact that there’s nowhere near as much content these days and 10x the ads guarantees I will never buy a subscription. It’s fucking frustrating and annoying and definitely not worth whatever they’re charging for the much shittier experience these days. And dont get me started on their „shorts“. Fucking repetitive nonsense meant for kids that click on thumbnails because of boobs. And the ads – half of them are for some ai based girlfriend, and their „live“ channels are girls doing yoga or twerking. Youtube is trash.
Crazy how the YouTube CEO stopped mid speech to plug tunnelbear VPN, went on for like 5 minutes too, nobody could interrupt them
I now have a vpn on my android box set to Albania
No commercials
Most of my YouTube video consumption is watching academic channels. I bet I don’t care about anyone that left to Netflix or Amazon.
Simply look at Mixer when Microsoft tried to buy their way into that space. The only difference is Netflix and Amazon won’t go under like Mixer did.
Outside of that, you can’t convince someone who watches YouTuber for free to pay $25/month to see their favorite creator.
The biggest issue is that as soon as the creators leave for „the big leagues“ there are dozens of youtubers just like them chomping at the bit for that content vacuum.
A popular show leaving or ending on a streamer service is a catastrophe that costs millions to fix, whereas on the Youtube it’s fixed organically.
Netflix need to buy youtube for a big combo
The best way YouTube could respond to this is to continue being free and to continue doing what it does best and it’s offer education and entertainment at the lowest cost possible to the user.
Youtube needs to fix their AI auto mod.
Good, if YouTube’s hegemony on the creator space is threatened then they’ll have to adjust to treat creators better. It’s a win-win for everyone here except YouTube. And to be quite frank, they’ve gotten too complacent in competitive business practices because they felt they’ve had a controlled audience.
As some who has had creators move from YouTube to these other platforms I can say i refused to go watch there. The creator for me personally the move worsen the content for me.
Out with the old in with the new.
I thought youtube actively wants creators to leave their platform
Genuinely why? I get Netflix, but Amazon?
The ads on YouTube get worse every day. Now ads are sticking around while the actual video is playing and I have to manually click into it and dismiss it. It’s awful.