Disneys Sora-Katastrophe zeigt, dass KI Hollywood nicht revolutionieren wird
https://www.404media.co/disneys-openai-sora-disaster-shows-ai-will-not-save-hollywood/
Disneys Sora-Katastrophe zeigt, dass KI Hollywood nicht revolutionieren wird
https://www.404media.co/disneys-openai-sora-disaster-shows-ai-will-not-save-hollywood/
20 Kommentare
No one should champion AI in art. And yeah, I have heard the argument that people said the same thing when any major technological change happened in history. But those changes were still firmly ***human-centric***.
Human ingenuity brought us this far. Don’t hand off creativity to machines if you want to keep your audience.
Spending millions on AI video generators then paying artist to fix the slop is a terrible business model, especially in the movie industry
You know what that means? Adobe ain’t dead… Yolo!!
As long as there was even a bit of ambiguity on intellectual property law on AI generated art major production companies aren’t going to touch it. So far the US Supreme Court has refused to hear challenges from low court decisions that said it wasn’t protectable by copyright law so there is some ambiguity on whether existing precedent would stand, but who in their right mind is betting potentially Billions in future royalties on a guess that AI work would be protected by copyright law? If you’re wrong that’s a huge loss. I wouldn’t be surprised a production company’s board of directors would call an emergency meeting to can a CEO that wanted to make such a reckless gamble.
No kidding. AI movies aren’t replacing actors, directors, and producers. AI vibe coding isn’t replacing software engineers. AI isn’t the revolution we’re being sold. It costs way too much and produces very little quality output.
Cool, we will get good old fashioned corporate slop rather than algorithmic slop.
That means, despite their best efforts to make meaningless revenue generators, occasionally we will still get real art and powerful story telling like the Andor series.
Nope. Greed will, not creativity. That’s the way it almost always has been.
I still think it will – but Sora was basically a tech demo. We’re probably a few generations away from being able to make real movies with AI.
But remember when the AI bros were going on about how it’ll just get better and better, even in just a year or so.
It does not need to revolutionize anything, it just needs to scare labor into taking a pay cut.
Tarzan go. Sora go go.
>Tuesday was a disastrous day for that future, and the complete and utter failure of both Sora and Disney’s dalliance with AI garbage suggests AI slop is indeed not the future of Hollywood. Disney did not even get to the point here it allowed people to build anything with Disney characters before pulling the plug on the whole endeavor and its investment.
This isn’t accurate? Reporting was that it was OpenAI who pulled the plug due to the cash burn – Disney execs were just in a meeting with them and were blind sided when the announcement happened.
Not sure why the reporter is framing it as if Disney pulled out over quality – it seems like they were raring to go and now are even pursuing other licensing deals with other companies?
The worry I have is that AI *will* transform Hollywood, but not in the obvious way. It will be a long time before it has consistent enough quality to make a feature film. Probably longer before audiences will want to see that versus real human made art. It will probably play a role in VFX, but that’s more evolutionary than revolutionary.
What it is good enough is for disposable short form video — ads, corporate training videos, etc. Those awful pharmaceutical commercials with cubby middle aged people dancing. It’s close to be able to generate that level of quality now.
Yet the jobs making that slop are the bread and butter for the non-elite part of Hollywood. The grips and production assistants and second assistant directors, who have rent to pay between feature film work. If AI takes those gigs away, there will be a lot fewer people who will be able to make a living in film/TV, meaning fewer people available to make the actual art.
„Exactly as planned.“-Disney Execs when they pulled out of the deal.
A sign the AI bubble is about to pop?
But I was told Hollywood was cooked. Like 5 times today on Reddit. Over and over again.
And the videos posted are almost always generic slop with major logic issues and visual mistakes.
But we’re cooked they say
Ok but the part that makes me genuinely wonder: did Disney think the hard part was generating video, and not the whole moderation/licensing/brand-safety nightmare of letting randos puppeteer 200 characters? Because even if Sora was magically Pixar-quality, the first 10 minutes would still be Elsa doing war crimes and Mickey selling crypto. This was always gonna be a content firehose problem, not a rendering problem.
Sora failing doesn’t mean AI video won’t revolutionize Hollywood — it just means OpenAI wasn’t the one to do it. Google’s Veo, Runway, and Kling are all improving fast. The bottleneck was never the concept, it’s consistency and controllability. Give it 18 months.
*Disney* Will Certainly Not Revolutionize Hollywood
what!? I was so looking forward to watching AI slop on the big screens!