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    OpenAI wird die Sora-Videoplattform schließen

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    43 Kommentare

    1. KennyDROmega on

      Huh. Maybe Ed Zitron was right and this is costing them money hand over fist with no real path to profitability.

    5. El_Gato_Gordo on

      Pour one out for all the oinkers squealing about losing their slop trough

    7. _Thermalflask on

      Slopen AI shuts down one slop manufacturing line?

      I’ll take what I can get, I guess.

    8. braunyakka on

      Maybe the first sign that OpenAI isn’t doing as well as they make investors believe. Hopefully this is the beginning of the end.

    10. psychoacer on

      How will I get my wrestling slop then? Is Bob Barker dead again? Nooooooooo

    12. arothmanmusic on

      It was a toy with zero practical use. I wondered how they could justify it.

    15. McCoy818 on

      wild that they hyped it for like a year and its already getting shut down. the ai product lifecycle is getting shorter than a goldfish’s memory

    16. baronvonredd on

      They opened it up so that the population at large would do all of their testing and training for them. Now that the tool creates near perfect quality video, that phase of the plan is over and now it goes back behind the veil to be used for whatever the hell is next.

      Trump died? no he didn’t. look at the video from today!

    17. Bobaximus on

      I hope this is because it turns out there is little market for slop and it takes a lot of DC resources to produce and not because they just want to better monetize it.

    18. redpandafire on

      Every move is them getting ready for IPO. Sora is shutting down. In this format.

    20. Kendal_with_1_L on

      Lmao remember when they said we’d be creating Hollywood blockbuster level films with this slop?

    21. Tigerhawk83 on

      I’m all for these AI video generation apps vanishing. They’re too dangerous when autocrats and others can make sloppy propaganda that people without critical thinking skills easily fall for.

    23. Loukoal117 on

      Where will I see Michael Jackson stealing peoples fries in a McDonalds while dancing? “I just gotta get out of this town, I will steal your fries and get down!” VINE BOOM. VINE BOOM. High pitched laughing meme sound.

    24. Straightouttaganton on

      Well now what is my 57 year old uncle supposed to upload to his TikTok account

    28. redstej on

      My money’s on a publicity stunt. They’ll just announce gpt 6 or whatever with integrated video generation.

    30. pcurve on

      best news I’ve heard in a while. It was bad deal for Disney. Can’t believe the fell for it.

    33. TailStixz on

      Wait… I thought I was going to get replaced as a camera person because Trent in Dayton, OH can make the Hulk fight Barney the dinosaur with one prompt???

      Huh… guess I’ll just have to keep collaborating with talented artists to do highly technical executions to fulfill a key creative person’s vision like a neanderthal… oh well…

    35. vito0117 on

      if open ai closing sora, and disney pulling out. i wonder if its a domino effect that could shutter ai even more

    36. deathtotheemperor on

      Another incredible move by Disney to invest in this obviously doomed-to-fail slop generator.

    38. seafarer98 on

      I had a ton of fun on sora for like three weeks, it felt magical when it was invite only and no one was on it. It looked like the plan for openai was us to onboard all out friends, goof off with ai videos, create a social network, and then at critical mass, fill the feed with ads to fund the compute and then some.

      Turns out creating good ai videos is really hard and time consuming, the ai influencers on the platform totally sucked, and after three weeks, all the easy ideas were used up.

      then it opened up, brands took over per usual and the slop went throught the roof.

      I think once the video models get way way better, and cheaper, we see another attempt at this.

    39. Remarkable-One100 on

      I guess Sam Altman had some investment clauses that just triggered. He needs to get profitable by 2027 to not lose part of funding or to convert it into shares.

    42. ladyhaly on

      The thread’s mostly focused on the consumer slop angle, but the bigger story is what this signals about OpenAI’s competitive position.

      NBC News reports OpenAI has come under „intense pressure from rival Anthropic,“ whose strategy of skipping image/video gen entirely to focus compute on text and code has been eating their lunch with businesses and developers. Meanwhile WSJ says OpenAI is killing all video model efforts (not just the app, the API too) as they pivot toward a super app combining ChatGPT, Codex, and their Atlas browser.

      So… this is OpenAI conceding that a competitor who never bothered with video gen was right about resource allocation, and they’re scrambling to refocus ahead of their IPO. The Disney deal ($1B investment + 200 licensed characters) is already dead.

      The IP aspect is underreported too. Studio Ghibli’s trade group CODA sent them a formal demand to stop using their content for Sora 2 training. Between the copyright pressure, the cost bleed, and Anthropic’s competitive gains, keeping Sora alive made zero strategic sense.

      * [NBC News – OpenAI shutting down Sora](https://www.nbcnews.com/tech/tech-news/openai-shuttering-sora-video-generating-service-rcna264989)
      * [IndieWire – OpenAI to shut down Sora (citing WSJ)](https://www.indiewire.com/news/breaking-news/openai-shut-down-sora-generative-ai-video-app-1235185950/)
      * [CNBC – OpenAI shutters Sora as company reels in costs](https://www.cnbc.com/2026/03/24/openai-shutters-short-form-video-app-sora-as-company-reels-in-costs.html)
      * [Variety – OpenAI will shut down Sora video platform](https://variety.com/2026/digital/news/openai-shutting-down-sora-video-platform-1236698277/)

    43. Southside53 on

      My buddy Jake spent three weeks making Sora videos for his marketing agency, then had to explain to clients why their $2000 campaign just vanished overnight.

      Classic OpenAI move – get people hooked then pull the rug out.

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