>It’s about to cost Prime Video users in the U.S. more if they want to stream TV shows and movies without ads.
>On April 10, 2026, Prime Video’s ad-free subscription will become Prime Video Ultra in the U.S., priced at $4.99 per month. The new Ultra subscription includes other perks: Subscribers will have up to five concurrent streams (previously three), up to 100 downloads for offline viewing (previously 25) and exclusive access to 4K/UHD streaming.
>Until now, to get Prime Video without ads, Amazon charged an additional $2.99/month. That change came after Amazon introduced ads in the baseline Prime Video service in January 2024.
>“Delivering ad-free streaming with premium features requires significant investment, and this structure aligns with other major streaming services while ensuring customers have the flexibility to choose how they want to watch,” Amazon said in announcing the new tier. “Prime members will continue to enjoy the core Prime Video benefit, including HD/HDR and now Dolby Vision, at no additional cost with their Prime membership.”
Inglewoodchrys on
Here’s the thing, companies don’t want you buying ad free. They’ll keep raising the prices hoping more and more people opt out of it and just continue watching with ads.
There is no limit to the amount of money they can charge companies for their ads, but there is a ceiling (the subscription) on what they get from a customer no matter how much that customer consumes. So they need the customer to watch more ads to get the money per view.
Next year it will be $7
Entire_Dog_5874 on
There’s nothing on Amazon Prime worth paying for. Bezos is looking to recoup his Melania bribe.
H4X4NX on
Yoho motherfuckers
Crash30458 on
Sooner rather than later we all have too band together and start having monthly boycotts
jr_randolph on
Too bad I cancelled my membership over a year ago and wow…I’m still alive, still breathing, living life lol fuck amazon – cancel that membership if you about that life or keep feeding into the machine.
May not make a company close down but I’ll do whatever I can and the best I can do is stop giving these people my money.
wowugotit on
Stopped watching Prime. I like free-fast shipping I get but they can shove their prime tv app.
BigPh1llyStyle on
I hate the way streaming has gone. There is somehow more ads for my Hulu. I pay $12 a month for then there was growing up when I was watching ABC for free.
OogaBooganaitor on
That’ll be it for me. Well, after season 4 of invincible and season 5 of the Boys.
Rfun2024 on
It’s a shame Bezos isn’t rich enough yet. We rarely watch anything on Prime. No biggie to dump it. We recently hooked up an antennae to the tv and discovered we can now get 45 channels on it. We cancelled 3 subscription services since. One more in the works it looks like.
onekeanui on
yeah I have paramount so regardless you’re getting ads… i just saw this this morning, and seriously considering stopping. Greed = less customers. BUT, billionaires don’t care.
GameOnDevin on
I canceled that shit immediately
DonGato80 on
This is confusing. So the ad-supported Prime that you get through the Amazon Prime membership is still „free“?
parker1019 on
CANCEL PRIME… 86 BILLIONAIRES
Interesting-Camel682 on
Cancel Amazon, cancel Jeff Bezos. Nothing about this company is good.
Derpykins666 on
I tried watching the Fallout show on Prime and stopped because there’s like literally 15-20 minutes of unskippable commercials per episode and it’s always the same few commercials every break too. Irrelevant garbage. Completely unwatchable after not doing that for so long. Just a complete waste of time. That’s literally the only thing I wanted to watch too. I would rather just buy the show physically if necessary to avoid wasting all the time watching commercials.
The shows they’re putting out are not worth sitting and watching 15-20 minutes of commercials per hour to consume even.
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>It’s about to cost Prime Video users in the U.S. more if they want to stream TV shows and movies without ads.
>On April 10, 2026, Prime Video’s ad-free subscription will become Prime Video Ultra in the U.S., priced at $4.99 per month. The new Ultra subscription includes other perks: Subscribers will have up to five concurrent streams (previously three), up to 100 downloads for offline viewing (previously 25) and exclusive access to 4K/UHD streaming.
>Until now, to get Prime Video without ads, Amazon charged an additional $2.99/month. That change came after Amazon introduced ads in the baseline Prime Video service in January 2024.
>“Delivering ad-free streaming with premium features requires significant investment, and this structure aligns with other major streaming services while ensuring customers have the flexibility to choose how they want to watch,” Amazon said in announcing the new tier. “Prime members will continue to enjoy the core Prime Video benefit, including HD/HDR and now Dolby Vision, at no additional cost with their Prime membership.”
Here’s the thing, companies don’t want you buying ad free. They’ll keep raising the prices hoping more and more people opt out of it and just continue watching with ads.
There is no limit to the amount of money they can charge companies for their ads, but there is a ceiling (the subscription) on what they get from a customer no matter how much that customer consumes. So they need the customer to watch more ads to get the money per view.
Next year it will be $7
There’s nothing on Amazon Prime worth paying for. Bezos is looking to recoup his Melania bribe.
Yoho motherfuckers
Sooner rather than later we all have too band together and start having monthly boycotts
Too bad I cancelled my membership over a year ago and wow…I’m still alive, still breathing, living life lol fuck amazon – cancel that membership if you about that life or keep feeding into the machine.
May not make a company close down but I’ll do whatever I can and the best I can do is stop giving these people my money.
Stopped watching Prime. I like free-fast shipping I get but they can shove their prime tv app.
I hate the way streaming has gone. There is somehow more ads for my Hulu. I pay $12 a month for then there was growing up when I was watching ABC for free.
That’ll be it for me. Well, after season 4 of invincible and season 5 of the Boys.
It’s a shame Bezos isn’t rich enough yet. We rarely watch anything on Prime. No biggie to dump it. We recently hooked up an antennae to the tv and discovered we can now get 45 channels on it. We cancelled 3 subscription services since. One more in the works it looks like.
yeah I have paramount so regardless you’re getting ads… i just saw this this morning, and seriously considering stopping. Greed = less customers. BUT, billionaires don’t care.
I canceled that shit immediately
This is confusing. So the ad-supported Prime that you get through the Amazon Prime membership is still „free“?
CANCEL PRIME… 86 BILLIONAIRES
Cancel Amazon, cancel Jeff Bezos. Nothing about this company is good.
I tried watching the Fallout show on Prime and stopped because there’s like literally 15-20 minutes of unskippable commercials per episode and it’s always the same few commercials every break too. Irrelevant garbage. Completely unwatchable after not doing that for so long. Just a complete waste of time. That’s literally the only thing I wanted to watch too. I would rather just buy the show physically if necessary to avoid wasting all the time watching commercials.
The shows they’re putting out are not worth sitting and watching 15-20 minutes of commercials per hour to consume even.