Right now, India, the world’s largest democracy is going to the polls. Close to a billion Indians are eligible to vote as part of the country’s general election, and deepfakes could play a decisive, and potentially divisive, role.
India’s political parties have exploited AI to warp reality through cheap audio fakes, propaganda images, and AI parodies. But while the global discourse on deepfakes often focuses on misinformation, disinformation, and other societal harms, many Indian politicians are using the technology for a different purpose: voter outreach.
“There’s a thin line here between voter engagement, candidate humanization, and deception,“ Sam Gregory, executive director at Witness told WIRED.
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By Nilesh Christopher and Varshal Bansal
Right now, India, the world’s largest democracy is going to the polls. Close to a billion Indians are eligible to vote as part of the country’s general election, and deepfakes could play a decisive, and potentially divisive, role.
India’s political parties have exploited AI to warp reality through cheap audio fakes, propaganda images, and AI parodies. But while the global discourse on deepfakes often focuses on misinformation, disinformation, and other societal harms, many Indian politicians are using the technology for a different purpose: voter outreach.
“There’s a thin line here between voter engagement, candidate humanization, and deception,“ Sam Gregory, executive director at Witness told WIRED.
Read the full feature here: [https://www.wired.com/story/indian-elections-ai-deepfakes/](https://www.wired.com/story/indian-elections-ai-deepfakes/)
The political landscape of the future is gonna suck. Misinformation everywhere