Was hat es mit dem plötzlichen Anstieg der „Protein“-Versionen extrem ungesunder Lebensmittel auf sich?
Von Throwawayboi2005
Was hat es mit dem plötzlichen Anstieg der „Protein“-Versionen extrem ungesunder Lebensmittel auf sich?
Von Throwawayboi2005
34 Kommentare
SS: there’s been a massive increase in the amount of unhealthy foods becoming “protein” friendly. Although it’s good to have protein, if you look at the amount it’s usually unhealthy amounts of protein in these foods. Why is that?
This is how they get you to eat the bugs.👨🏼🍳🦗🐜🪳🦟
Is this the “it has electrolytes!” from Idiocracy manifestating?
Gluten free everything fad.
Protein in everything new fad
maybe so they can give gym goers an excuse to buy their products?
„hey look, its not so bad, it has protein in it!“
Stupid people will think these junk foods are “healthy” now.
As long as the protein goal is met right?
Marketing.
As a professional gymrat myself, these protein options generally aren’t even worth it. The amount of protein you get is usually pathetic and they always, ALWAYS taste like shit. Literally every protein bar I’ve ever had was horrible.
Just use basic whey protein with milk or water and call it a day. Put some peanut butter and blend a banana in it to help with flavor.
The protein quality isn’t the best. Obviously a steak or fish would be better but I do applaude them for trying. It’s tricky sometimes for me to get 180g of protein daily. Every little bit can help.
Most “Health influencers” will get sponsored by an expensive brand, and spew nonsense and lies about what “is/is not healthy”.
Their advice boils down to “microplastics in everything, food dyes are gonna give you cancer, and you can’t pronounce the name of this ingredient so it’s bad”.
The products they promote (but pretend not to) aren’t comparable to the “bad products”, such as potato chips and a protein bar. So, when these accounts get mass produced and bought out, you see thousands of posts saying “stop eating any snack that isn’t high protein”. And if you see somebody skinny or swole saying words you don’t understand, you assume they’re right.
This is why you see a lot of overweight ppl posting gym content, because they think that a simple “normal -> high protein” swap will work. (Not saying it’s true for everybody, it makes me happy to see people genuinely losing weight truthfully)
Here’s a good example:
“Bad, cancerous” Breakfast | pancakes, bacon, eggs, coffee (around 800 calories)
“Good” breakfast. | high protein pancakes, organic turkey sausages and eggs cooked in a brand new $200 cast iron skillet, coffee with high protein milk and protein whipped cream, served on a $99 set of cooking and eating utensil set (1500 calories)
Probably bugs
MAHA baby!
Cause everyone is on glp1 and their doc tells them to eat more protein so the companies see $$$ and slap protein on the package and these people who look for quick fixing for their life are like yes! I don’t have to change my diet 🤦♀️
It’s marketing, there isn’t really anything new about it.
I noticed this too!! So weird
Same as when fiber was the craze like 15 years ago
That’s a scam. „Protein = Healthy“ and health is expensive, let’s plaster „Protein“ on sugar-rich crap and triple the price..
Because it gives it the facade of being *slightly* healthy to help people with the self justification of buying and consuming them frequently.
Probably with the pyramid flip, like how they use to put Low-Fat or Low Sodium on everything in the 2000s cause everyone was tripping over high cholesterol,
turns out those saturated fats & sodium doesn’t harm you as much as the synthetic polymers-plastics and heavy metals in our foods but watch out for too much salt yeah how about let’s not cut my Doritos or Cheerios with Noxious levels of Aluminum
but I also suspect it’s to target the lower income less affluent familys to deter them from switching to a higher quality diet…thinking…well I don’t wanna cook, I’ll just heat up these frozen hot dogs and give them chips for a healthy dinner
It’s more like. What kind of protein is it? The protein you get from that, plus the other garbage ingredients in all of those products, will never be as nutritious as the same amount of protein but healthy food instead. They want you to eat their foods instead of real food, so putting “protein” makes it easier to say yes to that snack over a healthy piece of food. My opinion is that it’s just as bad as their regular version, the poor quality protein they use does not make them any better for you.
In Australia, we have health star ratings on a lot of foods. The general idea is more stars = healthier = profit. Companies producing shit can slap some protein in their product and bump that rating up. All comes down to to money.
The 2025 government dietary guidelines has a significantly increased emphasis on protein, recommending 1.2-1.6g per kg of body weight. The rise in ‚protein‘ versions of processed junk is just manufacturers trying to ride the trend.
https://cdn.realfood.gov/DGA.pdf
The dietary guidelines also say to limit highly processed foods and to added sugars, which is what all of the stuff in the OP’s picture contains.
From my own research, I think the best thing to do is to avoid most all highly processed foods. Outside of stuff like canned vegetables and dried beans, if it is something that stays good on a shelf for a year+ it probably isn’t great for you. Real food goes bad if you don’t eat it in a few days. Eat way more fresh vegetables. Eat animal proteins that aren’t breaded and deep fried. Eat some fresh fruits, especially the lower sugar ones like berries.
Food megacorps are basically peddling hyperaddictive poison. It is one of the reasons why the obesity rate in the US is so high.
It’s not a conspiracy, it’s just market demand. People are more aware of nutrition now, so companies add protein or functional ingredients to make products with better macros and more perceived benefits. If consumers want snacks and drinks that feel less “empty” nutritionally, brands will innovate to meet that demand. It’s just businesses trying to stay competitive and sell what people are more likely to buy.
My first introduction to this trend was the pop tart bowl where they kept having a roided up pop tart mascot running around hawking protein pop tarts.
M a r k e t i n g
#SOYLENT GREEN PROTEIN 🙂
It’s to appeal to the Ozyempic crowd. You need an absurd amount of protein per day if you get on it
Predictable Ultra Machine Processed Protein Product Pumping Proliferation. probably Schwarzenegger ’s involvement.
As usual its the massive lack of general education
It’s the let them eat bugs brigade…
one question i asked myself was „where does all this protein come from?“. in my opinion, it is from china’s overfishing and processing this into protein for all this crap.
hilarious
Insert Vince McMahon sniffing money gif