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    1. princessgojo on

      [CF (Official irecipe Page)](https://www.instagram.com/reel/DVFTpPOkps0/)

      [News Article](https://www.hansbiz.co.kr/news/articleView.html?idxno=818744) translation credit: [nmixxpics_](https://xcancel.com/i/status/2025887001875304818)

      >the irecipeipe representative stated, “Jiwoo is an artist whose consistent self-care is impressive. She fits perfectly with irecipe’s brand direction, which focuses on designing clean beauty with the skin’s rhythm in mind.” They added, “Starting with this first campaign with Jiwoo, we plan to dynamically deliver the brand’s skin philosophy through various content that interprets the concept of ‘energizing skincare’ in irecipe’s own language.”

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