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    1. Data source: [https://altitude.geotab.com/news-and-releases/super-bowl-commercial-traffic-impact/](https://altitude.geotab.com/news-and-releases/super-bowl-commercial-traffic-impact/)

      Tools: I took the data shared in the report, charts shared – and transformed it into a SVG with Claude to improve scaling for comparison purposes, and added clarity on years when the data was measured and how.

      The original chart: [https://altitude.geotab.com/wp-content/uploads/sites/3/2026/02/super-bowl-blog-plot.png](https://altitude.geotab.com/wp-content/uploads/sites/3/2026/02/super-bowl-blog-plot.png)

      Disclosure: I work at Geotab, and I love playing with this data.

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