Ito En strebt nach der Gründung in Deutschland eine Expansion in Europa an

Already in Australia. We’re the test market for a lot of Japanese expansion as Kirin and Asahi own large swathes of our beverage industry, alcoholic and non.

You can find Ito En in most every shop and servo, alongside more and more Japanese brands and products like Hi Chew, but with all English packaging.

Unlikely that they are gonna sell the same products though. I don’t think the average European wants to drink cold unsweetened green tea when they are used to Nestea and the other sugary ice-tea drinks that are sold by domestic companies.

Tested in Germany and taste completely different than in Japan. There’s almost zero taste in the Oi Ocha and costs double or triple the price.