Tesla’s (TSLA.O) UK car registrations dropped by more than 29 per cent year-on-year in December, industry data has shown, underscoring the intense competition from Chinese rivals faced by the US electric vehicle maker in its largest European market.
The Elon Musk-led company’s UK registrations – a proxy for sales – fell to 6,323 units last month, according to New AutoMotive data. For 2025, Tesla’s UK sales fell 8.9 per cent year-on-year.
The drop echoed trends seen in other European markets, where Tesla sales have suffered due to competition, an ageing lineup and Musk’s political stance in Europe.
LyingFacts on
Good.
The ‘salute’ would’ve ended any other business leader in modern history.
2026 should focus on right wing fascists more.
FragrantGearHead on
“… amid fierce competition for the Gerald Ratner Bellend Businessman of the Year Award”
fishy_fishy_fish117 on
# Tesla sales in Britain fall for second year amid fierce **dislike of the fascist owner**.
Kaiserhawk on
Doesn’t help that the company owner is a PR disaster.
Griffincorn on
Funny that I see more on the roads in Scotland as a percentage of cars than ever
ChaiTeaAndBoundaries on
Britain be careful, Trump might slam sanctions on Britain if Tesla sales continue to fall because according to him this is a terrorist act.
Corrie7686 on
Competition and the fact that the primary shareholder and owner is a nazi.
Oh and the cars are expensive and not that good.
Zanarkke on
Got rid of my M3 for this exact reason. Still see some brigaders on r/teslauk saying Elon’s salute wasn’t a nazi salute, until you ask them to send a photo of themselves doing the same things to their boss.
painteroftheword on
Crazy how many people are still fine buying products associated with Musk
BaldyBaldyBouncer on
When more companies enter the market then the market share diversifies, it’s simple economics.
While Elon is a grade A bell end, outside of online echo chambers people don’t really give a fuck.
momentofcontent on
I will be getting an EV soon, and Teslas kind of look cool and seem decent, but I genuinely will not buy it while a white supremacist who funds extremism is in charge. And that’s not a difficult choice with increasing competition. I know many people who think like me.
triffid_boy on
I don’t think it’s the competition, it’s the musk factor. Musk is a bellend at best, and an existential threat to democracy at worst. The cars are actually pretty good these days but Musk makes a tesla a hard sell.
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Tesla’s (TSLA.O) UK car registrations dropped by more than 29 per cent year-on-year in December, industry data has shown, underscoring the intense competition from Chinese rivals faced by the US electric vehicle maker in its largest European market.
The Elon Musk-led company’s UK registrations – a proxy for sales – fell to 6,323 units last month, according to New AutoMotive data. For 2025, Tesla’s UK sales fell 8.9 per cent year-on-year.
The drop echoed trends seen in other European markets, where Tesla sales have suffered due to competition, an ageing lineup and Musk’s political stance in Europe.
Good.
The ‘salute’ would’ve ended any other business leader in modern history.
2026 should focus on right wing fascists more.
“… amid fierce competition for the Gerald Ratner Bellend Businessman of the Year Award”
# Tesla sales in Britain fall for second year amid fierce **dislike of the fascist owner**.
Doesn’t help that the company owner is a PR disaster.
Funny that I see more on the roads in Scotland as a percentage of cars than ever
Britain be careful, Trump might slam sanctions on Britain if Tesla sales continue to fall because according to him this is a terrorist act.
Competition and the fact that the primary shareholder and owner is a nazi.
Oh and the cars are expensive and not that good.
Got rid of my M3 for this exact reason. Still see some brigaders on r/teslauk saying Elon’s salute wasn’t a nazi salute, until you ask them to send a photo of themselves doing the same things to their boss.
Crazy how many people are still fine buying products associated with Musk
When more companies enter the market then the market share diversifies, it’s simple economics.
While Elon is a grade A bell end, outside of online echo chambers people don’t really give a fuck.
I will be getting an EV soon, and Teslas kind of look cool and seem decent, but I genuinely will not buy it while a white supremacist who funds extremism is in charge. And that’s not a difficult choice with increasing competition. I know many people who think like me.
I don’t think it’s the competition, it’s the musk factor. Musk is a bellend at best, and an existential threat to democracy at worst. The cars are actually pretty good these days but Musk makes a tesla a hard sell.