Warum haben westliche Premium-Burger in Korea Probleme?
https://www.koreatimes.co.kr/southkorea/society/20251219/why-do-western-premium-burgers-struggle-in-korea
Warum haben westliche Premium-Burger in Korea Probleme?
https://www.koreatimes.co.kr/southkorea/society/20251219/why-do-western-premium-burgers-struggle-in-korea
14 Kommentare
Because they’re overpriced for what they are….its a burger not a steak.
In the city I’m in, it’s overwhelmed by cheaper options (Lotte Burger) and high competition. There’s also a higher preference for pizza here than burgers based on the fact that there are 3x the pizza joints than burger shops.
The word premium is doing a lot of work here. Premium and overpriced are not the same and burger chains in the US that charge more are usually not worth it either. I think they work in the US because burgers are a staple here so there is a subset willing to pay and also have more disposable income but it’s not that big in Korea.
To Koreans, burgers feel more like snacks than formal meals. That’s why we eat other foods rather than premium burgers. And I think overseas burgers that enter Korea have worse options. I ate Five Guys during my trip to Europe, but I stopped eating it in Korea because drink options were not good.
„At Five Guys, a U.S. burger chain, prices in Korea are twice as expensive, ranging from about 13,000 to 17,000 won.“
Well, there’s the problem.
It’s not that Koreans don’t like premium burger.
You can find superior burgers made by independent shops at lower prices.
13-17k, you find much better non-burger options that is tastier and healthier.
There is only limited demand for middling quality overpriced [chain burger shops] in Korea.
Once the novelty wears off, you’re toast. Replace the bracket with anything, including Tim Hortons.
Too expensive. It’ll be a cold day in Hell before I pay 20 dollars to eat a hamburger and fries.
Aus here, tried Shake Shack first time in Korea. Was fucking horrible and overpriced. It will fail here in Aus as well.
Wrong question.
It should be: „Why do US premium burgers struggle in Korea?“
Because the „premium“ chains struggle in Europe a lot too. Five Guys is also in huge debt there and other chains went bankrupt or never get really off.
Because they don’t eat burgers as often to begin with.
I mean… this applies the same in about most Asian countries.
Why eat at 5 guys when your local premium burger is half the price and tastes better? Where’s the logic in that?
I mean… Five Guys are empty here in the U.S.
way too expensive
Okay, I’m an American that spends a quarter at a time living in Busan. SO is from there. She visits family. We have the luxury of staying for extended periods of time. I rarely crave western food, simply because Korean food is amazing and it’s inexpensive.
On the rare occasion where I do want something, the choices aren’t really that great. I typically stay in Centum City. There’s a Shake Shack there. It’s really mediocre at best – an expensive. There are other places too, but they’re all subpar.
I’d rather just have street food, or go to a food hall, or a food court for Korean food.
Because everything is too sweet!!
Extra, super premium Fast-food.
How many noble words are there to define the last word, the Last word that is defined is „Fast food“
The feeling of this word is like The Most Premium Hotdog, Tteokbokki. Or the gorgeous fine dining black tie dress code Snack bar?