Bad Toyoter. Bad. Incorrect use of video games and money.
Foe117 on
what’s new about this? Giant Mega Corporations do this all the time, the most blatant ones being the coal barons.
Virtual-Oil-5021 on
Noute souprisseee
Lost_Minds_Think on
**Breaking News:** Fossil Fuel “Driven” Business Lobbys for Fossil Fuel
Gold_Kitchen_5711 on
And that’s bad because???
Lain_Staley on
Eh, didn’t the EU recently back off EV mandates by 2035? Hybrids seem like the smart play, but Redditors all know better than internal Automaker departments, clearly.
motosandguns on
I would too if I could
Primal-Convoy on
Excerpt:
>“Toyota, the world’s biggest carmaker, is using retro-style video games to rally its US workforce behind its corporate goals, including lobbying to relax environmental rules, the Guardian can reveal.
>Through an internal platform called Toyota Policy Drivers, employees can play games with names such as Star Quest, Adventure Quest and Dragon Quest, earning prizes by engaging with company messaging about policy and by contacting federal lawmakers using company-provided talking points…
>…Workers across the Toyota Motor North America subsidiary – which employs tens of thousands – may be eligible to join the program, the company says on its Policy Drivers website, as may those at its 11 US manufacturing facilities and the 4,000 working for its finance and leasing arm…
>…In April, Politico reported that Toyota used the platform to encourage employees to push against a California policy banning the sale of gas-powered vehicles by 2035, claiming the regulatory program would raise car prices by limiting the availability of combustion-engine and hybrid models. A company spokesperson told Politico that the best path to reduce emissions is consumer choice, and that the ban was “unachievable, unrealistic, and unworkable”.
>Toyota’s use of games to reward such lobbying has not previously been reported…
>…The company has long branded itself as green, pledging to zero out its emissions by 2050, touting its investments in alternative fuels, and championing its “sustainable” hybrid vehicles. Its viewpoints are underlined for workers on the Policy Drivers site…
>…Though less scrutinized than oil and gas companies, Toyota is a major contributor to the climate crisis. Its 2023 emissions exceeded those of the entire country of Australia, Greenpeace found this year. Approached about the finding by Greenpeace, Toyota’s East Asia branch said it prioritizes “sustainable development” and “the happiness of our customers and stakeholders”, and that it aims to cut emissions.
>The company has also played an active role in shaping environmental policy. Public Citizen identified it as the top auto industry financier of climate deniers in the 2024 election cycle, while corporate watchdog InfluenceMap in 2021 ranked it the third-most obstructive company globally on climate policy, behind only Chevron and Exxon.
>Late last year, the automaker donated $1m to the inauguration fund of Donald Trump, who calls climate policy a “scam”. And though it has critiqued the US president’s tariffs and trade policy, it has publicly embraced Trump in recent weeks. Last month, its chairperson and scion, Akio Toyoda, appeared at a Japan Nascar race wearing a “make America great again” hat and Trump-Vance shirt…“
Fuck Toyota and Honda they’ve been doing this for years. They are one of the main reason why We were stuck with Tesla as the only viable ev option for years.
thisismycoolname1 on
I mean, most of the other automaker are backtracking their EV investments so couldn’t you say Toyota guessed right?
AvailableReporter484 on
And this is supposed to be surprising?
Wake me up when people like this get sent to the firing squad. Now that’s news worthy!
Prize-Grapefruiter on
yep so does every petrol company, which are as rich as many countries
already-taken-wtf on
Just bribe Trump, like everyone else….
da_chicken on
Look, Toyota. You had the early winner in the Prius. This was your race to lose, and you decidedly chose to lose it as hard as you could.
You fucked up and stopped innovating.
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Bad Toyoter. Bad. Incorrect use of video games and money.
what’s new about this? Giant Mega Corporations do this all the time, the most blatant ones being the coal barons.
Noute souprisseee
**Breaking News:** Fossil Fuel “Driven” Business Lobbys for Fossil Fuel
And that’s bad because???
Eh, didn’t the EU recently back off EV mandates by 2035? Hybrids seem like the smart play, but Redditors all know better than internal Automaker departments, clearly.
I would too if I could
Excerpt:
>“Toyota, the world’s biggest carmaker, is using retro-style video games to rally its US workforce behind its corporate goals, including lobbying to relax environmental rules, the Guardian can reveal.
>Through an internal platform called Toyota Policy Drivers, employees can play games with names such as Star Quest, Adventure Quest and Dragon Quest, earning prizes by engaging with company messaging about policy and by contacting federal lawmakers using company-provided talking points…
>…Workers across the Toyota Motor North America subsidiary – which employs tens of thousands – may be eligible to join the program, the company says on its Policy Drivers website, as may those at its 11 US manufacturing facilities and the 4,000 working for its finance and leasing arm…
>…In April, Politico reported that Toyota used the platform to encourage employees to push against a California policy banning the sale of gas-powered vehicles by 2035, claiming the regulatory program would raise car prices by limiting the availability of combustion-engine and hybrid models. A company spokesperson told Politico that the best path to reduce emissions is consumer choice, and that the ban was “unachievable, unrealistic, and unworkable”.
>Toyota’s use of games to reward such lobbying has not previously been reported…
>…The company has long branded itself as green, pledging to zero out its emissions by 2050, touting its investments in alternative fuels, and championing its “sustainable” hybrid vehicles. Its viewpoints are underlined for workers on the Policy Drivers site…
>…Though less scrutinized than oil and gas companies, Toyota is a major contributor to the climate crisis. Its 2023 emissions exceeded those of the entire country of Australia, Greenpeace found this year. Approached about the finding by Greenpeace, Toyota’s East Asia branch said it prioritizes “sustainable development” and “the happiness of our customers and stakeholders”, and that it aims to cut emissions.
>The company has also played an active role in shaping environmental policy. Public Citizen identified it as the top auto industry financier of climate deniers in the 2024 election cycle, while corporate watchdog InfluenceMap in 2021 ranked it the third-most obstructive company globally on climate policy, behind only Chevron and Exxon.
>Late last year, the automaker donated $1m to the inauguration fund of Donald Trump, who calls climate policy a “scam”. And though it has critiqued the US president’s tariffs and trade policy, it has publicly embraced Trump in recent weeks. Last month, its chairperson and scion, Akio Toyoda, appeared at a Japan Nascar race wearing a “make America great again” hat and Trump-Vance shirt…“
(Source: – https://removepaywalls.com/https://www.theguardian.com/us-news/2025/dec/19/toyota-employee-lobbying)
So?
Fuck Toyota and Honda they’ve been doing this for years. They are one of the main reason why We were stuck with Tesla as the only viable ev option for years.
I mean, most of the other automaker are backtracking their EV investments so couldn’t you say Toyota guessed right?
And this is supposed to be surprising?
Wake me up when people like this get sent to the firing squad. Now that’s news worthy!
yep so does every petrol company, which are as rich as many countries
Just bribe Trump, like everyone else….
Look, Toyota. You had the early winner in the Prius. This was your race to lose, and you decidedly chose to lose it as hard as you could.
You fucked up and stopped innovating.