$2 billion in tickets just for the chance to make like $400m in merch.
Joezepey on
I bet resale sites made just as much as taylor did
illmatico on
Good god this is like half a fortune 500 company lol
212312383 on
What is that? A 30% margin? Pretty good. Most retail margins are under 5%
Mr-Blah on
353M in taxes for around 2.5b$ in sales or about 15% tax rate.
Remember this when you see wholesome stories of her handing out big checks. Those employees pay more of their income in taxes than her and her production…
Consistent-Annual268 on
Would have been more interesting to cut it by ticket revenue – costs and merch revenue – costs, then adding those results together to get the net income before taxes.
Merch is doing an outsize fraction of the heavy lifting here compared to its 20% of revenue contribution.
wellobviouslythatsso on
The bonus she gave to the crew was almost 30% of the total income after taxes. That’s….. much more generous than I had expected.
stupid_cat_face on
2.5 billion in revenue!?! Jeeeeezus
AbjectObligation1036 on
I updated the image based on your feedback to show tickets vs merch more clearly.
It seems like everyone is making a good deal for what they are providing. Honestly expected worse
det1rac on
No advertising expense etc?
Samuel7899 on
How do they set merch prices, do you suppose? How’s that conversation go…
„Well look, if we sell t-shirts at $25 apiece, we’re going to make $440m by the end of this tour!“
„Yeah… But if we sell t-shirts for $45 apiece, we’ll take home $650m.“
Thewall3333 on
Is this a normal ratio of ticket sale revenue-to-merch sale revenue for a tour? I’ve always heard that many groups basically break even or lose a bit on the shows themselves, and merch bridges the gap to make them money.
gpelayo15 on
Is the promotor cut Ticketmaster/ live Nation? What a hustle all they do is run the website and process payments and they get that much.
Floating_Ground on
She paid bonuses equal to 10% of revenue. Has there ever been a corporation pay bonuses like that?
Not total comp, bonuses? It appears comp is past of the $415m staging and production
ricochet48 on
$500M in merch is wild.
The profit margins are MASSIVE. You can get the same shirt from Aliexpress a month later, but people just bake the merch into the experience these days (and thus want authentic to tell the story of the show/waiting in line, etc.)
I go to 50 concerts a year and buy merch maybe once a year for a super rare show or from a band that barely tours.
wesblog on
Who gets the net earnings?
mr_glide on
It stills blows my mind that, at all levels, it’s been normalised that venues get a cut of the merch sales. Rarely has a cut been less deserved
Snlxdd on
Worth noting this is all based on estimates of what percentage of gross her different expenses were. So the end number may be drastically off in either direction.
waffle299 on
Curious to see this for the Bigger and Weirder tour.
doublex12 on
So she has 600 some million in profit? Way too much
lingueenee on
Swiftonomics broken down. Makes more sense than Trumponomics, at least where redistributive benefits are concerned.
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Source: [https://www.readtrung.com/p/economics-of-taylor-swifts-2b-eras](https://www.readtrung.com/p/economics-of-taylor-swifts-2b-eras)
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$2 billion in tickets just for the chance to make like $400m in merch.
I bet resale sites made just as much as taylor did
Good god this is like half a fortune 500 company lol
What is that? A 30% margin? Pretty good. Most retail margins are under 5%
353M in taxes for around 2.5b$ in sales or about 15% tax rate.
Remember this when you see wholesome stories of her handing out big checks. Those employees pay more of their income in taxes than her and her production…
Would have been more interesting to cut it by ticket revenue – costs and merch revenue – costs, then adding those results together to get the net income before taxes.
Merch is doing an outsize fraction of the heavy lifting here compared to its 20% of revenue contribution.
The bonus she gave to the crew was almost 30% of the total income after taxes. That’s….. much more generous than I had expected.
2.5 billion in revenue!?! Jeeeeezus
I updated the image based on your feedback to show tickets vs merch more clearly.
https://preview.redd.it/r6bcxce9ku7g1.png?width=1200&format=png&auto=webp&s=37d40f639bd12990be98b1f374096eba4687a12a
It seems like everyone is making a good deal for what they are providing. Honestly expected worse
No advertising expense etc?
How do they set merch prices, do you suppose? How’s that conversation go…
„Well look, if we sell t-shirts at $25 apiece, we’re going to make $440m by the end of this tour!“
„Yeah… But if we sell t-shirts for $45 apiece, we’ll take home $650m.“
Is this a normal ratio of ticket sale revenue-to-merch sale revenue for a tour? I’ve always heard that many groups basically break even or lose a bit on the shows themselves, and merch bridges the gap to make them money.
Is the promotor cut Ticketmaster/ live Nation? What a hustle all they do is run the website and process payments and they get that much.
She paid bonuses equal to 10% of revenue. Has there ever been a corporation pay bonuses like that?
Not total comp, bonuses? It appears comp is past of the $415m staging and production
$500M in merch is wild.
The profit margins are MASSIVE. You can get the same shirt from Aliexpress a month later, but people just bake the merch into the experience these days (and thus want authentic to tell the story of the show/waiting in line, etc.)
I go to 50 concerts a year and buy merch maybe once a year for a super rare show or from a band that barely tours.
Who gets the net earnings?
It stills blows my mind that, at all levels, it’s been normalised that venues get a cut of the merch sales. Rarely has a cut been less deserved
Worth noting this is all based on estimates of what percentage of gross her different expenses were. So the end number may be drastically off in either direction.
Curious to see this for the Bigger and Weirder tour.
So she has 600 some million in profit? Way too much
Swiftonomics broken down. Makes more sense than Trumponomics, at least where redistributive benefits are concerned.