Ford kassiert 19,5 Milliarden US-Dollar Verlust bei Detroits größter Elektroauto-Pleite
https://www.wsj.com/business/autos/ford-takes-19-5-billion-charge-to-write-down-ev-investments-333a9bc4?mod=autos_news_article_pos1
Ford kassiert 19,5 Milliarden US-Dollar Verlust bei Detroits größter Elektroauto-Pleite
https://www.wsj.com/business/autos/ford-takes-19-5-billion-charge-to-write-down-ev-investments-333a9bc4?mod=autos_news_article_pos1
14 Kommentare
But the small cars weren’t profitable, at least their compact SUVs aren’t having problems with those oil soaked belts that drive the oil pump… right?
Fucking catastrophic levels of dumb happening at Ford, and it started when they sold Mazda who provided the only competently engineered powertrains in their lineup.
People keep discussing this while ignoring that they are currently expanding and renovating the entire LAP facility in Louisville to be the home of their new EV platform that will be more affordable cars. They took an L with some things but they are still investing in EVs.
I never thought ford made any good car
Babyboomers and GenXboomers* are taking dozens of brands with them to the grave. This same exact thing happened with Harley some years ago
*GenXboomer: older GenXers who were raised as clones of their Boomer parents
This is all tax dodging BS. They always do this right before new corporate tax laws come into effect.
EV sales are growing not shrinking. Fewer EVs sold this year than last yes, but fewer of everything sold this year because the economy is f’d.
EV’s are a larger share of total vehicles sold than ever before and are growing year over year, ICE vehicle sales are in decline.
Ford is changing their lineup, not giving up on EV’s.
Look no further than the larger US economy to see why this is happening. It’s not an EV problem, it’s an everybody (except the 1%) are broke problem.
There’s not much market for $100k trucks right now, especially when the market is flooded with F150’s that were probably repo’d for lack of payments. (Auto loan debt default is at a serious high right now.)
IMO EV manufacturers, especially for trucks, should focus on producing government fleet vehicles right now. Theyre typically driven locally and are parked in lots overnight where chargers can be installed. They are also typically city rather than highway driving and are driven WELL past 100k miles until they’re beat to shit. Hell the first bus manufacturer that builds an EV bus is gonna make BANK.
The average price of the electric ford lighting was around 75k. Often pushing into the 85 to 95k range with adds.
That was the problem people who would want that truck don’t have that to drop on a new platform without a cult of personality attached to it.
They are retooling to this reality.
Dealers killed that car. They had a $50k mark up on it when it came out, keeping it from competing against Tesla.
Tbh I just haven’t been impressed by any EV they offered so far. Maybe they are working toward it but it hasn’t happened yet.
Until solid-state batteries happen, heavy EVs are paying more money for reductions in capability. The Lightning is a fine truck but it’s an *expensive* truck that has the same „highway with load“ range problems as all other EVs, with a target market of people who will drive a lot hauling stuff.
Predictable. Every „fuel crisis“ spurs changes in the automotive market space. In the 70s US automakers suddenly decided they needed to make smaller cars. The public quickly found out Toyota and Honda were better at it. And now, those companies are fixtures of the US Auto market.
In this case, everyone leapt on board the EV bandwagon and you were getting announcements of new battery or EV production facilities every week. It was all too predictable that gas would eventually lower in price again and there would be some losses taken.
When the next spike takes place, some companies will be in a better place to move forward. Moreover, the kids who are currently hooning around on e-bikes will grow up with a preference for the instant surge of an electric engine and will be friendlier to the idea from the get-go.
This is surrendering to politicians working for big oil.
Everyone just gave up in 2025, no resistance like last term. Go along to get along, which could become untenable if tbey succeed at fixing elections as they totally plan on doing.
Dems made clear they would do nothing. No popular reform, no enforcing laws against them or their allies. Unwilling to name ley alone solve underlying problems, their only raison de etre being shoveling borrowed money to donors.
Everyone tbought jan 6 would see consequences, any spine collapsed by february 2021 when nothing happened, and leaders did not even lead a campaign on it.
Every climate related dem project means nothing outside of a line item on the credit card. Ford will not go against the program, prez wanys to actively stop renewables and they will do their part for the shareholders.
„The earth and its inhabitants take another multi-generational hit from big corporations being somehow allowed to pollute with impunity and disregard climate change initiatives.“