Columbia Sportswear bietet Flat Earthers in einer neuen Anzeige die Schlüssel zum Unternehmen an – wenn sie den vermeintlichen Rand des Planeten finden, können sie alles gewinnen, was das Unternehmen besitzt

Building on its Engineered for Whatever brand platform, Columbia Sportswear has released a new campaign that continues the brand’s tongue-in-cheek marketing strategy. Titled Expedition Impossible, it features a surprise call-out by Columbia’s CEO, targeted at the Flat Earth community.

Developed in partnership with adam&eveDDB, who recently worked with the brand to launch its new platform, this latest release takes the tomfoolery one step further. In a short campaign video, the company’s leader Tim Boyle makes a tantalising offer to conspiracy theorists all around the world who believe the Earth is flat: if they can find the supposed edge of the planet, they can win everything the company owns.

**The Company refers to „The Company, LLC“ with assets that are valued at $100,000. The „Edge of the Earth“ is a visible, physical end to the planet Earth. We’re talking infinite sheer drop, abysmal void, clouds cascading into infinity. What is not „The Edge of the Earth“. A clifftop in Seattle. A cul-de-sac in Kansas. Or your buddy Dave legally changing his name to „The Edge“.**

It’s a good joke but they covered their asses just in case.

This would be literally impossible to prove as a civilian. They have treaties that prevent civilians from going to huge parts of Antarctica. Plus without being a trained scientists they’d just die if they tried it illegally. Not saying that implies flat earth, just smart marketing since it’s impossible so they’ll never pay up.