Bob Iger, CEO von Disney, erklärt, warum er gerade einen Blockbuster-Deal mit OpenAI abgeschlossen hat
https://www.businessinsider.com/disney-bob-iger-explains-billion-deal-with-open-ai-2025-12?utm_source=reddit&utm_medium=social&utm_campaign=BusinessInsider-post-entertainment
11 Kommentare
***From Business Insider’s Lucia Moses:***
Disney CEO Bob Iger says his company’s major licensing deal with OpenAI is all about establishing a foothold in a new realm of entertainment and engaging younger audiences.
The licensing agreement gives ChatGPT and OpenAI’s Sora video platform access to Disney characters like Mickey Mouse and Darth Vader. Disney is also investing $1 billion in the AI company and becoming a „major customer.“
Speaking on CNBC about the deal with OpenAI’s Sam Altman on Thursday, Iger said it gives Disney a chance to get in on a fast-growing area of tech.
„It gives us an opportunity, really, to play a part in what is really a breathtaking, breathtaking growth in essentially AI and new forms of media and entertainment,“ Iger said.
Iger said the deal also fulfills a longtime desire by Disney to put user-generated content on its Disney+ streaming platform. Disney initially plans to put select videos created on Sora onto Disney+ to increase engagement with users, especially younger ones. Ultimately, Iger wants to let Disney+ users create such videos within the platform itself.
„That’s a big step for us,“ he said.
[Read more of Iger’s thoughts on the recent deal here.](https://www.businessinsider.com/disney-bob-iger-explains-billion-deal-with-open-ai-2025-12?utm_source=reddit&utm_medium=social&utm_campaign=insider-entertainment-sub-comment)
> „This does not in any way represent a threat to the creators at all. In fact, the opposite,“ Iger said. „I think it honors them and respects them, in part because there’s a license to be associated with it.“
„Honors“ and „respects“ the actual creatives, what a joke.
Greed. Im guessing greed without even reading what he has had his AI team fabricate to speak on his investment in AI.
One big scam for slop
He did it because he’s Bob Iger and he lives in a fucking fairy tale where he’s smart.
I think the investment is a mildly decent idea however the reasoning behind isnt the most sound in my opinion.
I don’t want user content in disney+ that’s not what I’m paying for and will not pay for
These crusty old motherfuckers don’t even remotely understand what they are dealing with.
I can’t wait for sora to generate Mickey mouse fucking Elsa in Cinderella’s castle with a dragon dildo while Buzz jacks off in the closet.
Yep nothing bad will happen
That’s the most pathetic thing I have ever heard.
Because Bob Iger is a bitch.
And to think people were advocating for others to renew their Disney and Hulu subscriptions to “reward” Disney for doing the right thing once with Kimmel.