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    Die Deutschen verzichten auf Bier. Das zwingt die Brauer dazu, sich anzupassen oder pleite zu gehen

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    1. BSBDR on

      EINBECK, Germany – Founded over 600 years ago in central Germany, the Einbecker Brewery has survived fires, famines, two major plagues and four catastrophic wars, kept alive by constant demand for its robust, bock-style lagers. Now it faces what may be its greatest threat: Germans are drinking a lot less beer.

      “In recent years, it was always 46%, 47%, 48% who said, ‘Yes, I drink beer,’” said Marc Kerger, president of Einbecker, referring to consumer surveys. “And this year, just 41%. Forty-one percent is dramatic.”

    3. mb99 on

      Drinking less alcohol is a thing happening everywhere, beer will still be popular but making good alcohol free beer I expect will become more and more important

    4. Argentina4Ever on

      I smoke weed on occasion but haven’t touched alcohol in years. I do wonder if the market will make the transition someday when the law relaxes even further about cannabis and more people quit alcohol since it’s pretty bad for you.

    7. RealLeif on

      A lot of Brewers go to „Fassbrause“ which is very freffreshing and they can reuse their kegs

    8. Excellent-Menu-8784 on

      Weed(and all sorts of pills) is the new alcohol.

      Not sure that is a good thing, only time will tell.

    10. No-Chart-1966 on

      I think this is a result of loneliness pandemic. People are losing their cheer of life at the same time. I believe there is nothing better than drinking few beers with friends and smoking a pack of cigarettes, laughing and sharing. Everybody become goal oriented and trying to survive and be better than each other. I’m don’t like this social transformation at all

    11. LocalAd2554 on

      Yeah, don’t mind that at all, aye. Getting pissed is way too cheap and too prevalent in germany. I mean, I’m all for affordable drugs but you can legit kill yourself with alcohol on a 10 Euro budget here unless you’re a hardened alcoholic.

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