Coca-Cola versucht es mit einer weiteren KI-Weihnachtswerbung. Führungskräfte sagen, dass dieses Mal anders ist
https://www.hollywoodreporter.com/business/digital/coke-new-ai-holiday-ad-video-1236416491/
Coca-Cola versucht es mit einer weiteren KI-Weihnachtswerbung. Führungskräfte sagen, dass dieses Mal anders ist
https://www.hollywoodreporter.com/business/digital/coke-new-ai-holiday-ad-video-1236416491/
23 Kommentare
Coca Cola doesn’t want to pay working artists or to promote real creativity. They want to starve people, and feed digital slop to others to maximise profit going exclusively into billionaires pockets
Working skilled people are the “middle-man” they want to cut out of the enterprise
Why would a company go so hard on AI right now? It feels so off to me. The present seems like a perfect time to make a 100% practical effects ad in the vein of an OKGO video, like a beautiful Rube Goldberg machine. Plus all the behind the scenes videos would be so fun.
All this time to get people to work on it for the past year but they’re resorting to AI again lmao
They will still make that much money, it won’t matter if it fails. They’re huge overseas, I think the American market is less important when it comes to profit margins. The ain’t the same. Everyone will drink coke if they’re thirsty.
Why would you replace the same ad that you have run for decades at this point for AI no less.
I will put my hands up and say I use it for my dev job as part of my workflow. But this lol, hilarious. They must be getting subsidies or whoever was claiming royalties for years, must have been making bank.
It’s so weird! Must be for a Cannes/scam lions award or something.
Do companies think generative AI is impressive? Like it’s a cool concept on its own?
It’s pretty widely known as a shortcut that circumvents doing real work and paying talented artists.
I’m not sure why any brand would be proud to make an AI commercial, because the audience certainly isn’t proud of you for it.
Just go back to the animated polar bears.you greedy billionaire fucks
And they will do it again and again until people don’t notice.
The one thing I like about this is that Coca-Cola is setting a precedent for other major companies that clearly indicating the advertisement is AI should be normal.
Executives can do dumb ass shit as long as the intention is more profit.
Boycott Coca Cola?
Get me off this fuckin’ ride.
Saw an AI Christmas ad by Amazon last night
Hire an artist FFS!
It’s not different.
Boycott this bullshit
And it’ll look like total dogshit.
Still not drinking it
Read “coca cola has enough goodwill to burn finding out just how much AI slop the market can handle before actually affecting their returns”
Coke doesn’t spend money on marketing so that people know about their product, they spend money on marketing so that when you think about a drink that could possibly be Coke, you think of Coke as the first option.
Until they reach a point of people specifically avoiding Coke, in numbers big enough to actually be noticed by their revenues, they can afford to push the limit, because they know most people just saw an ad with cute bunnies, and don’t care that AI made those bunnies.
Yeah, I don’t think so. The first time I saw that Coca-Cola ad, I cringed and thought to myself, “Oof, that looks even worse than what I’d imagined it be. Hopefully, they’ll take this as a lesson learnt on why these things can only be handled by people.
Just watched the video. It’s still soulless.
When I was young I was always impressed how their ads were so cool and creative.
My brain was associating cool creative ads with coca-cola. I never drank it but still. Brand recognition.
Can you imagine if Nike would start using ai in their ads? What a world we live in.