Laut einer neuen Untersuchung von RTBF und der Preisvergleichs-App Ping Price können Käufer der belgischen Supermarktkette Colruyt für ihren wöchentlichen Einkauf in Wallonien bis zu 14 % mehr bezahlen als in Flandern.
https://www.thebulletin.be/colruyt-food-shopping-cheaper-flanders-wallonia-study-finds
Von No_Substance_99
3 Kommentare
Simple, the proximity of Albert Heijn and Jumbo makes colruyt decrease prices but in Wallonia you often have few supermarkets apart from delhaize, colruyt and intermarché. It is doubtful that these Dutch chains will enter the walloon market because they would have to change their product labels. Hence why Albert Heijn is not present in Brussels but just outside in Wemmel.
Quite obvious, since there is a higher population in Flanders vs Wallonia, there are more supermarkets, so a higher competition. Since Colruyt had the system of „red prices“ („guaranteed“ lowest price), they lower their prices in areas with much competition. Wallonia doesn’t have a lot of supermarkets per km² or population, so way less competition.
I live in Ypres, West-Flanders. Much lower competition vs Kortrijk, so when we visit my parents and need to do bulk groceries, we go to Kortrijk instead of Ypres.
(and as most West-Flemish people: once in a while to Auchan :)).
Jef Colruyt isn’t stupid.
He’s in the business for making money.
If he can sell at higher prices because customers are willing to pay, then he will raise prices.