„A former Channel 4 commissioner has blamed “cowardly and unimaginative” viewers for abandoning TV for TikTok and YouTube.“
Yes, because the most effective way to bring back viewers to TV is not to create original & compelling storylines but to namecall consumers unimaginative cowards.
Last time I checked channel 4, it was an endless cycle of old Simpson repeats and horse racing – maybe that’s the problem.
Gryeg on
I for one don’t enjoy watching more advert minutes than programme minutes nor the mindless rubbish of constant reality tv, soaps, period dramas and game shows.
Glimmerousdream_ on
I love how he says viewers are unimaginative when the he has Gogglebox to his name. I can’t think of anything less imaginative than watching people watch TV.
High-Tom-Titty on
I just like to watch things that interest me, which happen to be mostly on YouTube. Also not a big fan of adverts, and playing TV licence, which is why I don’t watch it.
lukehebb on
I go to YouTube because it has better things for me to watch. I’d watch TV if it wasn’t 15 repeat episodes of the same „reality“ tv crap that hasn’t changed for 20 years on a daily basis.
Then of course its 20% ads whereas I pay less than the cost of a TV license for ad-free youtube.
Kind of funny I watched [https://www.youtube.com/watch?v=vxYZY8zD6B0](https://www.youtube.com/watch?v=vxYZY8zD6B0) today in which James Smith mentioned he was producing a documentary with C4 but cancelled it because they kept trying to force him down a path for „better TV“.
Caffeine_Monster on
Talk about victim culture. Trying to blame or justify action against consumers for their own failings.
Traditional TV channels and the BBC have failed to innovate or cater to younger demographics in the face of other entertainment media that is better / cheaper.
Agitated-Drive7695 on
I haven’t watched live TV in years. It’s either shit reality shows or ads. No thanks I’ll keep choosing streaming and decide which shows I want to watch – without ads!!
ironyperson on
I simply can’t imagine sitting down and watching YouTube. Maybe I’m just old!
ProtonHyrax99 on
Really trying for a Gerald Ratner moment here, aren’t they?
Shitting on your consumers usually isn’t a good strategy.
0Bento on
In 2024 I realised that I had spent £174.50 on my TV licence to watch two programs: the men’s Wimbledon final and the live general election results.
I haven’t renewed this year. And Wimbledon was more fun in the pub.
Bounty_drillah on
I tend to think the decline is partly due to the total gentrification of the media and creative class. Working class representation is poor and it shows, your average person is going have a hard time relating to the mediocre programming being churned out.
My ex-housemate worked for Channel 4’s Bristol office and apparently it was stacked with all ambition, no talent rich kids.
notthattypeofplayer on
*insert Principal Skinner meme here*
In all seriousness though – the only things TV can do better than stuff like YouTube or to a lesser extent Tiktok is the higher budget side of things – like your prestige dramas, Attenborough documentaries etc.
When it comes to anything else – some of the ‚amateur‘ (in quotes because I’m aware a lot of channels have a fairly decent budget) stuff produced on Youtube for things like travel docs, video essays and especially news based stuff is a lot better and caters for far more niches than anything traditional TV or even the major streamers can commission.
kobrakai_1986 on
They’ve phrased it really badly, but I get the point. Viewers preference is shifting. Why watch the limited options on traditional TV if you can search for and find tons of content of your preference?
Fast-Soul-Music on
I pay monthly for YouTube premium whereas I wouldn’t pay Channel 4 for Naked Attraction.
[deleted] on
[deleted]
wormtickler on
Stop putting shite on, and people would watch, simple as.
I’m not going to sit through a repeat or something I dont particularly find interesting, loaded with advert breaks every 15 minutes when I can stick YouTube on and watch something I actually enjoy, ad-free (I use adblockers) and actually enjoy it.
Times change. it’s the same as people shopping on the highstreet, the Internet has changed the world so much and love it or hate it, I don’t think there’s much chance of ever going to back to what we had once upon a time.
Not only this, but people hate paying for a TV licence because of the sheer amount of shite on telly.
rejs7 on
Factual YouTube content is much more tailored, interesting, and engaging than broadcast television. The best history, philosophy, theology, and humanities content is right there without endless dilution required to keep even a passing interest.
AlienPandaren on
Looking at what C4 are broadcasting tonight, Taskmaster (which they nicked from another channel), a repeat of Bake Off (also nicked), and a repeat of some Jimmy Carr quiz show. I mean at best they’re just phoning it in here
But one thing they do have in their favour are good historical documentaries, those are always much slower to research and produce than entertainment type shows though
A_Pointy_Rock on
*Am I out of touch?*
*No, it is the viewers who are wrong.*
BroodLord1962 on
Channel 4 are in danger of becoming the new channel 5 for all their low quality garbage they are producing. Apart from Taskmaster, I can’t remember the last thing I watched on Channel 4, it was probably Patience
faultlessdark on
„You just don’t get it“, said every business with a product that people don’t want, before inevitably asking for a bailout from the taxpayer.
I’m instantly reminded of John Goodman’s character in The Internship, where he’s having to let people go because people don’t buy watches anymore, and when he asks his assistant for the time she pulls her phone out of her pocket despite wearing a watch herself.
MSweeny81 on
Given a choice of;
Internet – watch anything you want, at any time I want.
TV – watch what they choose to broadcast, with scheduling restraints (admittedly this is less of a problem these days but still present to some degree) and unskippable/unblockable adverts.
Hmmm I guess I’m a villain.
LostInTheVoid_ on
I mean British channels no long really put out anything interesting. It’s all cheap crime shows about dodgy / bent coppers and drug dealers.
Or a period piece with the same rehashed stories and carriactures.
Inbetween that is just gameshow slop and talkshow slop. With the occasional bit of sport if you’re lucky.
HardenedNipple on
Whoever canceled Utopia is the true villain of Channel 4
Spoomplesplz on
Or maybe. The cunts that make the shows shouldn’t,
A) shit out 5 ads in the space of an hour taking up a total of 15+ minutes „air time“
B) also don’t make the ads volume literally 3 to 4 times louder. That’s a dick move.
C) fuck off with your TV licence.
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„A former Channel 4 commissioner has blamed “cowardly and unimaginative” viewers for abandoning TV for TikTok and YouTube.“
Yes, because the most effective way to bring back viewers to TV is not to create original & compelling storylines but to namecall consumers unimaginative cowards.
Last time I checked channel 4, it was an endless cycle of old Simpson repeats and horse racing – maybe that’s the problem.
I for one don’t enjoy watching more advert minutes than programme minutes nor the mindless rubbish of constant reality tv, soaps, period dramas and game shows.
I love how he says viewers are unimaginative when the he has Gogglebox to his name. I can’t think of anything less imaginative than watching people watch TV.
I just like to watch things that interest me, which happen to be mostly on YouTube. Also not a big fan of adverts, and playing TV licence, which is why I don’t watch it.
I go to YouTube because it has better things for me to watch. I’d watch TV if it wasn’t 15 repeat episodes of the same „reality“ tv crap that hasn’t changed for 20 years on a daily basis.
Then of course its 20% ads whereas I pay less than the cost of a TV license for ad-free youtube.
Kind of funny I watched [https://www.youtube.com/watch?v=vxYZY8zD6B0](https://www.youtube.com/watch?v=vxYZY8zD6B0) today in which James Smith mentioned he was producing a documentary with C4 but cancelled it because they kept trying to force him down a path for „better TV“.
Talk about victim culture. Trying to blame or justify action against consumers for their own failings.
Traditional TV channels and the BBC have failed to innovate or cater to younger demographics in the face of other entertainment media that is better / cheaper.
I haven’t watched live TV in years. It’s either shit reality shows or ads. No thanks I’ll keep choosing streaming and decide which shows I want to watch – without ads!!
I simply can’t imagine sitting down and watching YouTube. Maybe I’m just old!
Really trying for a Gerald Ratner moment here, aren’t they?
Shitting on your consumers usually isn’t a good strategy.
In 2024 I realised that I had spent £174.50 on my TV licence to watch two programs: the men’s Wimbledon final and the live general election results.
I haven’t renewed this year. And Wimbledon was more fun in the pub.
I tend to think the decline is partly due to the total gentrification of the media and creative class. Working class representation is poor and it shows, your average person is going have a hard time relating to the mediocre programming being churned out.
My ex-housemate worked for Channel 4’s Bristol office and apparently it was stacked with all ambition, no talent rich kids.
*insert Principal Skinner meme here*
In all seriousness though – the only things TV can do better than stuff like YouTube or to a lesser extent Tiktok is the higher budget side of things – like your prestige dramas, Attenborough documentaries etc.
When it comes to anything else – some of the ‚amateur‘ (in quotes because I’m aware a lot of channels have a fairly decent budget) stuff produced on Youtube for things like travel docs, video essays and especially news based stuff is a lot better and caters for far more niches than anything traditional TV or even the major streamers can commission.
They’ve phrased it really badly, but I get the point. Viewers preference is shifting. Why watch the limited options on traditional TV if you can search for and find tons of content of your preference?
I pay monthly for YouTube premium whereas I wouldn’t pay Channel 4 for Naked Attraction.
[deleted]
Stop putting shite on, and people would watch, simple as.
I’m not going to sit through a repeat or something I dont particularly find interesting, loaded with advert breaks every 15 minutes when I can stick YouTube on and watch something I actually enjoy, ad-free (I use adblockers) and actually enjoy it.
Times change. it’s the same as people shopping on the highstreet, the Internet has changed the world so much and love it or hate it, I don’t think there’s much chance of ever going to back to what we had once upon a time.
Not only this, but people hate paying for a TV licence because of the sheer amount of shite on telly.
Factual YouTube content is much more tailored, interesting, and engaging than broadcast television. The best history, philosophy, theology, and humanities content is right there without endless dilution required to keep even a passing interest.
Looking at what C4 are broadcasting tonight, Taskmaster (which they nicked from another channel), a repeat of Bake Off (also nicked), and a repeat of some Jimmy Carr quiz show. I mean at best they’re just phoning it in here
But one thing they do have in their favour are good historical documentaries, those are always much slower to research and produce than entertainment type shows though
*Am I out of touch?*
*No, it is the viewers who are wrong.*
Channel 4 are in danger of becoming the new channel 5 for all their low quality garbage they are producing. Apart from Taskmaster, I can’t remember the last thing I watched on Channel 4, it was probably Patience
„You just don’t get it“, said every business with a product that people don’t want, before inevitably asking for a bailout from the taxpayer.
I’m instantly reminded of John Goodman’s character in The Internship, where he’s having to let people go because people don’t buy watches anymore, and when he asks his assistant for the time she pulls her phone out of her pocket despite wearing a watch herself.
Given a choice of;
Internet – watch anything you want, at any time I want.
TV – watch what they choose to broadcast, with scheduling restraints (admittedly this is less of a problem these days but still present to some degree) and unskippable/unblockable adverts.
Hmmm I guess I’m a villain.
I mean British channels no long really put out anything interesting. It’s all cheap crime shows about dodgy / bent coppers and drug dealers.
Or a period piece with the same rehashed stories and carriactures.
Inbetween that is just gameshow slop and talkshow slop. With the occasional bit of sport if you’re lucky.
Whoever canceled Utopia is the true villain of Channel 4
Or maybe. The cunts that make the shows shouldn’t,
A) shit out 5 ads in the space of an hour taking up a total of 15+ minutes „air time“
B) also don’t make the ads volume literally 3 to 4 times louder. That’s a dick move.
C) fuck off with your TV licence.