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      >Chenyang (Leo) Lin grew up in a coastal city in southern China, far from any woods. So, when he went on a hike in New Hampshire last year, he was awed by the large trees and darting squirrels. “That was very new to me,” says Lin, a brain and behavior expert at Boston University.  

      >That hike is now crystallized in Lin’s memory. So, oddly, are the more familiar chickens he saw en route to the hike.

      >Now, Lin’s research helps explain why both those chickens and squirrels have lodged in his memory. Events that pack an emotional punch help people [remember moments they would otherwise forget](https://www.science.org/doi/10.1126/sciadv.ady1704), Lin and colleagues report September 24 in *Science Advances.* The brain even seems to tether similar objects and events. That’s probably why Lin remembers mundane farm animals along with those super cool squirrels.

      >Understanding [what people remember](https://www.sciencenews.org/article/memory-lane-book-review-greene-murphy) — and forget — could help students retain information or therapists treat trauma patients, Lin says.

      Read [more here](https://www.sciencenews.org/article/striking-moments-strengthen-memories) and the [research article here](https://www.science.org/doi/10.1126/sciadv.ady1704).

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