If they get the Konbini food types, quality and pricing right….its a winner
alien4649 on
Completely different markets. Higher margins in Japan and the delivery distances from the production and distribution facilities are short versus the US, where there are much longer distances involved. Perhaps they can at least improve some of the quality of the offerings in the US. Will US customers be willing to pay more for higher quality? Time will tell.
BP3D on
I don’t usually go to 7-11. Japan was the first time I can remember. I did that due to their reputation. But I did go to one in Chicago after that just to see the difference. It wasn’t wildly different. Sure, more junk food. Store wasn’t as clean. I was expecting to see a bigger difference. I would rather have the Japanese snacks.
rakuan1 on
I think they’re missing the point though. The whole train I go to 7-11 is because it’s closer to my house than any of the supermarkets and if I want I can go there at even after midnight (and because they make my favorite chips snack). They need to make sure they’re more convenient than any of the other competitors.
NxPat on
Not to be that guy… but (as a US Expat) Americans are generally not interested in healthy choice mini meals. Volume would need to be increased by a third, most J options are heavily rice based which is not a thing in the majority of the population. There’s just not much crossover, heck Taiwan, HK haveSlurpees and we don’t!
KnowNothing3888 on
They would find a way to make it terrible. I say this as an American currently living in Japan.
Having food that good in a convenience store just isn’t meant to be in the U.S.
GemelosAvitia on
I know I’m ready lol
casiocalcwatch on
This is a silly article: its the same as saying, Is America Ready For Shinkansen Style Rail?
Sure, obviously. Is it going to happen? No, and its complicated
QuantumRooster on
The problem with replicating the Japanese model in the US is not so much the store, as it is the infrastructure that makes the store happen. It will be a massive undertaking to setup the supply chain and is only cost effective if you have a critical mass of the stores to use the infrastructure. It is possible, but will likely only be a shadow of the Japanese version. On top of that you need the volume of customers that would appreciate the difference. We will see if they can make it fly.
thePHEnomIShere on
Will the crackheads migrate to these new 7 elevens
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If they get the Konbini food types, quality and pricing right….its a winner
Completely different markets. Higher margins in Japan and the delivery distances from the production and distribution facilities are short versus the US, where there are much longer distances involved. Perhaps they can at least improve some of the quality of the offerings in the US. Will US customers be willing to pay more for higher quality? Time will tell.
I don’t usually go to 7-11. Japan was the first time I can remember. I did that due to their reputation. But I did go to one in Chicago after that just to see the difference. It wasn’t wildly different. Sure, more junk food. Store wasn’t as clean. I was expecting to see a bigger difference. I would rather have the Japanese snacks.
I think they’re missing the point though. The whole train I go to 7-11 is because it’s closer to my house than any of the supermarkets and if I want I can go there at even after midnight (and because they make my favorite chips snack). They need to make sure they’re more convenient than any of the other competitors.
Not to be that guy… but (as a US Expat) Americans are generally not interested in healthy choice mini meals. Volume would need to be increased by a third, most J options are heavily rice based which is not a thing in the majority of the population. There’s just not much crossover, heck Taiwan, HK haveSlurpees and we don’t!
They would find a way to make it terrible. I say this as an American currently living in Japan.
Having food that good in a convenience store just isn’t meant to be in the U.S.
I know I’m ready lol
This is a silly article: its the same as saying, Is America Ready For Shinkansen Style Rail?
Sure, obviously. Is it going to happen? No, and its complicated
The problem with replicating the Japanese model in the US is not so much the store, as it is the infrastructure that makes the store happen. It will be a massive undertaking to setup the supply chain and is only cost effective if you have a critical mass of the stores to use the infrastructure. It is possible, but will likely only be a shadow of the Japanese version. On top of that you need the volume of customers that would appreciate the difference. We will see if they can make it fly.
Will the crackheads migrate to these new 7 elevens