Hallo R/Finnland!
Ich komme aus den Philippinen, wo es Teil des täglichen Lebens ist, frische junge Kokosnüsse zu trinken. Sie oder der Anbieter werden einen öffnen, den Saft trinken und das weiche Fleisch im Inneren herausschöpfen. Es ist sehr häufig an Stränden, Märkten oder nur auf der Straße.
Ich habe kürzlich ein kleines Projekt namens Cocoboy (https://cocoboy.carrd.co/) Um zu erkunden, um frische Kokosnüsse in Länder zu bringen, in denen sie normalerweise nicht verfügbar sind. Finnland ist das erste Land, das ich nachdenke, aber ich war noch nie dort, also möchte ich nichts annehmen.
Also möchte ich ehrlich fragen:
Mögen die Menschen in Finnland überhaupt frische Kokosnüsse?
Würde es sich wie etwas Erfrischendes und Neues oder eher wie „nur eine Urlaubssache“ anfühlen?
Wie sehen Finnen normalerweise Kokosnüsse – exotischer Leckerbissen, unnötiger Import oder vielleicht etwas, das in das tägliche Leben passen könnte (wie Saunaabende oder Sommerpartys)?
Ich möchte voll transparent sein: Ja, das ist eine Geschäftsidee. Aber bevor ich irgendwelche Schritte unternehme, frage ich lieber die Menschen, die tatsächlich in Finnland leben, anstatt zu raten. Auch wenn Ihre Antwort „Nein, es wird nie funktionieren“ lautet, ist das immer noch sehr wertvoll für mich zu hören.
Vielen Dank für Ihre Zeit und Ehrlichkeit
Would fresh coconuts even make sense in Finland? Asking honestly.
byu/Cocoboy_ inFinland
Von Cocoboy_
17 Kommentare
I want it, my Finnish family definitely want it!
I hate coconuts from the bottom of my heart, but wish you luck finding people that dont.
To me its like eating skin lotion.
You can get coconut milk and coconut cream in the store. Drinking some daily would probably horrify our public health administration. Saturated fat is something that we have been weaned off in the 1970s.
I think they tried that at 90’s and it didn’t last. I don’t think there’s enough demand. Trend foods and drinks go high fast and falls down even faster.
I have seen coconuts in the speciality Asian groceries in the city. Asian Food Market is the big one.
My family is from Makati, love a good coconut
How are the logistics to keep them fresh?
I love them, but the cost would be too high here.
During summer? Yes lovely, but honestly more of a holiday thing.
During winter? No thanks, I’ll take something warm and cozy instead.
I love coconut and everything that tastes like coconut. Yet still I’ve bought a fresh coconut only once in my lifetime. I found it extremely hard to open it without spilling the water all over the floor, but that’s just my lack of skills.
Edit: well, I can’t say exactly how „fresh“ a coconut at the local store was. Definitely not harvested 1-2 days ago, but I hope you get my point.
I think I actually just recently saw fresh coconut in one or two grocery stores. Wasn’t too interested since I tried bottled coconut water and really didn’t like it.
I guess I pretty much only appreciate coconut as a component in curries (which then turns it into a godlevel ingredient). It’s kind of like avocado for me, pretty meh until it gets made into guac (and is suddenly the best ever).
Edit: more random rambling
The idea seems weird enough to be generated by an AI in order to just generate comments for Reddit for karma-farming. 😉
First off – my take: I could imagine myself buying a coconut from a beach vendor, during the couple of weeks of summertime the scene would be right for that, I’d be strolling at the beach on my holiday and one of the new, cool coconut vendors that all the newspapers and media is talking about.
A curiosity – not a staple food.
A question if you will: What’s your logic in choosing Finland – a country you’ve never visited – as the first location for your business?
(This is a school project for ”market research 101”, right? 😃👍)
Anyway, good luck!
Unnecessary import.
There are coconuts in grocery stores here every now and then. Just had one a couple weeks back and never expected fresh coconut water to be so much better than bottled.
There are sometimes fresh coconuts in Lidl, or at least fresh enough to have the water inside. They include the sharp stick to open it, the pillow to drink it and instructions how to open them afterwards. I bought one this year and I don’t see myself needing them any more often than once a year, sorry
I work in a grocery store in Finland and I’m gonna say honesty, that don’t bother. We have coconut water and the demand for that isn’t very high. If you specifically want to import young coconuts to drink, you would need someone to teach us (marketing campaign) to even get started. And since they would need to be flown here, the cost would most likely just be too high.
You would need a distributer here, and you would need to break into our duopoly grocery markets. You might get your product i to some individual k-markets, but even then I think you would need to have a really good pitch and a distributer who would get the product to them. There are a lot of asian markets, but then you would need to basically sell to each one separately. And I would assume if they want coconuts they already import them.
Coconut drinking in Finland is a bit the same as eating ice scream in cold weather. It just doesn’t really work.
I don’t see how it could fit in daily life, Finland has maybe a couple of weeks of The Philippines temperature average. It would be an exotic treat, too expensive for the niche that might want it the most and not appealing enough for higher purchase power. Transportation at scale would be a nightmare and probably doesn’t make much sense due to carbon emission.
I can see it used in a couple of events maybe, as a novelty, but good luck making it a sustainable business.