Sehr attraktive Fitness -Influencer oder „Fitfluencer“ erhielten tendenziell weniger Engagement von Publikum als ihre mäßig attraktiven Gegenstücke. Der Grund scheint sich auf Relativität zu konzentrieren. Die Autoren bezeichnen dies als den „Schönheits -Rückschlag -Effekt“.
Too attractive to relate? Study suggests extreme beauty may backfire for fitness influencers
8 Kommentare
I’ve linked to the news release in the post above. In this comment, for those interested, here’s the link to the peer reviewed journal article:
The Beauty Backfire Effect: How Extreme Attractiveness Undermines Fitfluencer Relatability and Engagement
https://onlinelibrary.wiley.com/doi/10.1002/mar.70023
From the linked article:
A new study published in Psychology & Marketing casts doubt on the long-standing marketing slogan that “sex sells”—at least when it comes to social media fitness influencers. Across several experiments, researchers found that **highly attractive fitness influencers, or “fitfluencers,” tended to receive less engagement from audiences than their moderately attractive counterparts. The reason appears to center on relatability**.
The results revealed a pattern **the authors refer to as the “beauty backfire effect.”** The highly attractive fitfluencer was rated significantly less relatable than the moderately attractive one, and engagement intentions were lower as well. While the highly attractive influencer was still considered physically appealing, she was also viewed as less trustworthy, less helpful, and less likable. Relatability emerged as the strongest single factor explaining the drop in engagement.
In business situations as well, “beautiful businesswomen tend to be seen as less trustworthy, less truthful and more worthy of being fired than women of average attractiveness.”
https://www.stylist.co.uk/life/careers/women-appearance-pressures-workplace-study-research/258069
Somehow somebody will figure out this is because of oppression from men
I wonder (genuinely) why they didn’t gather empirical evidence based on actual influencers, instead of profiles where the researchers “manipulated the appearances” and made mock postings.
When I see the above photo for the article my first thought is to wonder how much is plastic surgery and drug related rather than the ‘gym’. And as a result whether the workouts or material they present bear any relation to what they really do.
Might apply to dating, friendship etc. as well. Exceptionally attractive people can be very lonely, since everyone projects some divine expectations on them, which just leads to either seclusion or disappointment
Yup, it’s also part of the „formula“ of Andrew Tate types. Part of his schtick is *I got here because of how I worked at it. Follow me and I’ll teach you what to do*.
If he looked like Chris Hemsworth, everyone’s first reaction would be *You’re delusional, and I don’t look like that*.
Only pretty, what a pity.