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    1. wiredmagazine on

      Kanye West, the hip-hop artist who goes by Ye, appears to have launched his own cryptocurrency, YZY, sparking a riot of trading activity.

      In February, West rejected the idea that he might launch a crypto coin. “I’M NOT DOING A COIN,” he wrote, in a [since-deleted post](https://archive.ph/qb2j0) on X. “COINS PREY ON THE FANS WITH HYPE.” He seems to have changed his mind.

      On Wednesday evening, West’s X account announced the YZY coin in two [posts](https://x.com/kanyewest/status/1958346810801697237). “The official Yeezy token just dropped,” said West, in a strangely deadpan [video clip](https://x.com/kanyewest/status/1958354070676402285) that some X users [speculated](https://x.com/Lost_Apparition/status/1958438824716935472) was AI-generated.

      As traders piled in, the coin’s paper value [surged to $3 billion](https://app.nansen.ai/token-god-mode?tokenAddress=DrZ26cKJDksVRWib3DVVsjo9eeXccc7hKhDJviiYEEZY&chain=solana&tab=transactions&group_id=0), then plummeted by two-thirds in the span of three hours as early investors cashed out. Since the start of trading, investors have placed [more than $740 million](https://app.nansen.ai/token-god-mode?tokenAddress=DrZ26cKJDksVRWib3DVVsjo9eeXccc7hKhDJviiYEEZY) worth of trades. The majority of traders have recorded losses, collectively losing more than $20 million, says blockchain analytics company Nansen.

      Winner of more than 20 Grammy Awards, West has become increasingly unmoored and erratic in his behavior in recent years. Most infamously, West made a series of [antisemitic remarks](https://www.theguardian.com/music/2023/dec/26/kanye-west-apologises-to-jewish-community-for-2022-antisemitic-remarks) in 2022 that drew widespread condemnation and led Adidas to [abandon a lucrative partnership](https://www.bbc.co.uk/news/articles/cgej945wp9xo) with his design label. In May, he [released a music video](https://www.newyorker.com/culture/the-lede/kanye-gave-twitter-an-exclusive-hit-single) entitled “Heil Hitler.”

      The YZY coin is supposedly part of a grander constellation of products called YZY Money, which also purports to include a crypto payments service and debit card. “YZY Money is a concept to put you in control, free from centralized authority,” the [website claims](https://money.yeezy.com/).

      Read the full story:  [https://www.wired.com/story/kanye-west-memecoin/](https://www.wired.com/story/kanye-west-memecoin/)

    2. Lets feel sorry for all the ”investors” that lost money gambling on a kanye west crypto coin..

    3. DryMyBottom on

      5th time reading this news today, and the more I read it, the more I hate these famous people taking advantage of their fanbase 

    4. Charming_Catch1982 on

      LMAO so many idiots out there buying this garbage all these garbage meme coins, 😂

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