Salex Duschgel Anzeige über das Rassenstereotyp verboten
https://www.bbc.co.uk/news/articles/cn92znzx8zzo
Von CaseyEffingRyback
Salex Duschgel Anzeige über das Rassenstereotyp verboten
https://www.bbc.co.uk/news/articles/cn92znzx8zzo
Von CaseyEffingRyback
8 Kommentare
If this advert was the other way round no one would have noticed.
This feels like the Streisand effect
„……….followed by a white woman with no skin problems.“
When I first read this on my mobile, I completely missed the word „problems“ at the end and had that „WTF“ reaction.
I thought they’d gone all Funkytown on us (If you know, you know).
Nice free advertising for the company, I’m sure they didn’t plan it this way at all. More distraction bullshit from the BBC
Isn’t the stereotype that black don’t crack? This is silly.
Black skin cracking is a racial stereotype?
As stereotypes go, that’s a bit of a stretch, isn’t it??
Stereotype of cracked skin? Never heard that.
Oh, people *might* interpret it that way? Seems to me it says more about the people at the advertising board
Gosh, I’m going to have to tell the work colleague who keeps trying to make out that black skin needs super special care because otherwise it goes ‘ashy’ that they are being racist.
I mean, they are black themselves, but it still means they are racist, right?
(Of course we silly white people do try to tell them that we also have a similar problem, it’s just that it doesn’t show up as much as there isn’t the stark contrast in the colour – but my colleague keeps hewing to their racist belief that’s it’s just black folk who have this issue)
>Colgate-Palmolive, which owns Sanex, said it used models with different skin colours as part of its commitment to diversity.
>The brand said it made products for all skin types and the use of different models was to show a „before and after“ scenario, not to compare different skin colours or ethnicities.
Just goes to show the trap of pandering to this kind of thing. It will never be enough. They include a variety of ethnicities in their advertisement to be inclusive. But that also then means they must ensure the white people are never portrayed in what could be construed as a more „positive“ way or they get slapped down as discriminatory anyway.
Have an ad with any form of comparison between individuals where one is to demonstrate a more negative or undesirable quality and the other a more positive and desirable one? If including a white person then they must be cast in the negative portrayal, because put a minority in that role and you risk your advert being banned as happened here.