Lidl kurz vor dem Überholungsmorrisons als fünftgrößter Supermarkt Großbritanniens überholt
https://www.theguardian.com/business/2025/aug/19/lidl-overtake-morrisons-uk-supermarket-sales
Von Currency_Cat
Lidl kurz vor dem Überholungsmorrisons als fünftgrößter Supermarkt Großbritanniens überholt
https://www.theguardian.com/business/2025/aug/19/lidl-overtake-morrisons-uk-supermarket-sales
Von Currency_Cat
23 Kommentare
I’m surprised it wasn’t already. Then again, there’s hardly any Morrisons down here (fortunately)
Lidl is a bit too much ‚Do everything possible within out store to save money on every level always‘ for me. Only open 1 till. Leave the massive pile of empty cardboard in the middle of the aisle until the one person on the till has time to move it. etc etc. Also ..
You want Dolmio? I don’t think so mate .. you can have something called ‚Baresma‘.
You wanna clean your toilet with harpic? Nope – you get ‚pine forest‘.
You want some KP peanuts? Not today – you’re having ‚alesto‘ peanuts.
You want ‚plenty‘ kitchen towels, or philadelpia cheese, or hp sauce, or Heinz tomato sauce? Nope, nope, nope, nope – we’ve got a load of cheaper costing, and cheaper tasting, shit for you instead.
I think the Morrisons in London were all previously Safeways or something similar.
As a result, it feels like shopping in the 1980s.
I’m told that in the North, where they have purpose built stores, it’s a lot better.
Lidl is great because it’s small. 3 or 4 aisles. Not too much choice. You can get in and out quickly. Although the customer base seems to have descended to a new level of ineptitude when it comes to using self checkouts. I think they should offer some form of self checkout training and not let anyone use them unless they know how to perform this simple task.
I don’t know if this is a unique experience, but I absolutely hate being in Lidls… They make me feel weirdly anxious and stressed for some reason, that I don’t get with other supermarkets.
Maybe it’s just the really small aisles and the chaotic mess everywhere in the local one I sometimes use…
The Morrisons near me (far south) was only built about 10 years ago. Yet, it is the most souless shop around. It used to have the best fresh fruit and veg and bakery. Not sure what changed. There is hardly ever anyone in there. It’s also started selling loads of tat around the shop which looks even worse.
Morrisons is absolutely awful by me. Genuinely full of the most unpleasant people in the town, constantly dirty, crap stock, hate their lay out, that awful music they play. The whole thing feels like I’m in Safeways with my Nan in about 2001.
Shit went downhill fast after ken left the family business to lesser ‚business leaders‘
Absolute shitbirds
My local Morrison is utter trash. Dirty, freezers leaking or completely stacked with ice, empty shelves and barely any staff. It’s also become very expensive to what it was a few years ago. I used to shop there a lot but I don’t anymore. Have switched completely to Lidl and I really like it. Plus their rewards app is actually decent and they regularly do the spin to win thing. Have had so much free bakery and fruit items in the past 6 months.
I went morrisons recently, I’m amazed how fast it’s gone downhill.
Both too expensive.
I am finding Waitrose cheaper on essentials range
I’ll go against the grain of the thread here but Morrisons near me is fantastic, cheaper and way fresher than Tesco. Great bakery, fishmonger, butcher, and deli counter. Always friendly and this is just in a town for 11,000 people
Morrisons died to me the day they stopped spritzing the vegetables
Pretty sure this is entirely on the back of the bakery. Lidls without bakeries aren’t worth my time.
Fully expect Morrisons won’t be with us in ten years. They are dreadful.
This isn’t particularly surprising to me. I honestly couldn’t tell you what really distinguishes Morrisons from the competition in a very crowded groceries market. I don’t even know what Morrisons themselves would say there USP is.
Tesco and Sainsbury’s are the ubiquitous _big two_ anyway, but the Clubcard / Nectar Card rewards are nice USPs.
ASDA is the third sort of mid-range option alongside the above two, and the brand carries a big association with the _ASDA Price_ slogan.
M&S and Waitrose are the two more middle-class brands with a focus on quality food.
Aldi and Lidl have carved out a very clear niche of being the budget option.
But Morrisons are sort of just… there? I don’t associate them with being competitive on cost in the same way I do with Tesco / Sainsbury’s / ASDA. But I also don’t associate them with quality or luxury food in the same way I do with M&S.
Lidl have really been hitting it lately for me. I’ve got so much stuff free on the Lidl plus app (7.5kg of potatoes for free last week!). Free bakery stuff each time I shop for the past couple of weeks too. And they seem to have *just* that little more variety than Aldi when it comes to branded stuff. It’s saved us a few trips to Tesco lately.
I worked on Morrisons as a contractor for a while and it’s being asset stripped by a new private equity firm.
They won’t be around for much longer and the only reason their smaller daily shops had any footfall was because of the post office.
The state of the shops is absolutely outrageous, would not be surprised if they fall in 5/10 years.
Morrisons is the closest shop to mine and even then I usually walk further for others, there’s just fuck all in there now
I went to Morrisons the other day and the “deals” other supermarkets had just seemed like you had to buy vast quantities to get them rather than just a regular amount.
Like laundry detergent. Massive tub was £9 or 2 for £9 but I literally don’t have space for two xl family sized tubs in my house.
Jumbones for the dog I get as a treat are usually 2 for £2 in most places but 5 for £5 in Morrisons.
Like I don’t need enough food to feed the 5000 just to trigger all the reduced cost deals.
However, I’m assuming that’s the point.
I get people have a gripe with the Tesco club card pricing structure but at least with that you can get away with buying what you actually want.
I mean Morrisons (like Asda) has had shit quality (and expensive!) food since it was bought out by PE.
Surprised Lidl isn’t already bigger than Morrisons though
Morrisons is probably the only big supermarket that I don’t have anywhere near me. There’s about five Lidl before I reach a Morrisons. So it’s not much a surprise to me.
I used to love Morrisons but the enshittification has ruined it, the fruit bread and chicken was awesome from morrisons and it’s all gone to shit. I went to LIDL once decade ago and then recently started going again recently and i’m impressed with the cost/quality ratio.
They deserve more than 5th place but they probably sell more Isr. products than any other supermarket