
James Gunn sagt, es sei „Unsinn“ zu denken, dass „Superman“ floppieren wird, wenn es nicht 700 Millionen Dollar verdient: „Es muss nicht so groß sein, wie die Leute sagen“
https://variety.com/2025/film/news/james-gunn-superman-wont-flop-700-million-1236448433/
29 Kommentare
> “Is there something riding on it? Yeah, but it’s not as big as people make it out to be,” Gunn said. “They hear these numbers that the movie’s only going to be successful if it makes $700 million or something and it’s just complete and utter nonsense. It doesn’t need to be as big of a situation as people are saying.”
„That’s What He Said“
Probably not what Zaslav is thinking
Isn’t the budget like 250 mil? So yeah, while underperforming won’t kill the Superman movie IP, this movie underperforming will signal to studios to put the IP on ice as everyone gets past their superhero fatigue.
James Gunn doing damage control.
It’s the first Superman movie I’ve been interested in seeing since I was a kid and got excited when the Christopher Reeve movies were on TV.
I’m still very sceptical that DC can relaunch a cinematic universe and have it work, but I’m at least eager to watch this movie. Hopefully a lot of people are at least prepared to give it a chance.
So if Superman only makes $500 million, WB will be happy enough to move forward with a sequel and the rest of the DCU as designed? No shot.
$700 million is far from a flop, but I don’t think it’s unreasonable to expect a tentpole Superman movie to make a lot of money.
All depends on how much investment went into it. How much it cost to make + what the market budget is informs what the expectation is. That said I’m sure it’s high for a Super Man reboot.
Yeah, love the reverse psychology here.
Why does everything have to be the „biggest and bestest ever“ for it to be deemed a success these days? Are we importing infinite growth mindset of big business to evaluate entertainment? Society.
Honestly I think this quote is lowering expectations as a strategy to guarantee “victory.” 700 million is a likely low end. When it does 750-800, they want that seen as a smashing success instead of being seen as a downgrade from films like Deadpool or Guardians 3.
Just put some dinosaurs in it…
While not a flop, wasn’t MoS labeled as underperforming because it didn’t make a billion?
Lowering expectations before the release seems like a bad omen.
This is the exact problem with ALL movies made anymore. They are following the how can I make this a billion+ dollar franchise instead of, how can I make a great movie because I love making movies.
More of capitalism and greed fucking things up.
Well this comment section seems fun
Uh oh, this means projections are not good.
Not to be patronising but having recently researched and written a piece on Hollywood economics he is 100% correct. Box office is the icing on the cake of how a film like this becomes profitable.
With all the curiosity and eyes behind this movie, It’d have to really suck ass and have really poor word-of-mouth for it to bomb. That being said, with all that’s riding behind it, even a middle of the road reception and box-office could be concerning.
Well they sure are advertising like it does
All the giant corporations that continually set unrealistic sales expectations and then cancel things when they don’t meet them disagree.
Didn’t Variety call it “silly” recently?!
maybe a hot take, but if you’re making something for the numbers, you’re not making art
sounds like he’s already lowering expectations
if the movie cost $200 million and marketing is reportedly $200 million
they’ll need to make $400 million to break even
its a crowded summer, comic book movies haven’t been special in a long time, people seem over them , and there doesn’t seem to be any real buzz around this movie
then again, Jurassic world did well, F1 has done well – so maybe people are going back to theaters anyway
Uh-oh! Flop incoming!!! Lol
Ehhhh that’s really troubling when a director who’s also co-chairs a studio says their giant tentpole movie they’re banking the studio’s future on doesn’t need to make a lot of money.
That movie will be a flop
l o w e r e d e x p e c t a t i o n s
Is he playing an idiot right here? Or maybe he doesn’t know how this business works? If the movie’s budget is around 250 mil (I just don’t believe that it’s „only 200 mil looking at the trailer alone) plus marketing which cost around 200 mil how can you make 500 mil and say it’s enough to be a financial success? I agree that movies don’t need to make 700 mil as a principle to be considered hits, but if your budget is over 200 mil and marketing another 200 mil, well, yeah you have to earn at least 700 mil to break even at best.