Aus Island – Die große Stimmungsverschiebung: Innerhalb der isländischen Brosphäre

# [The Who’s Who Of The Icelandic Brosphere](https://grapevine.is/mag/articles/2025/06/20/the-whos-who-of-the-icelandic-brosphere/)

Stutt yfirlit fyrir fólk sem er ókunnugt leikendum sem umfjöllunin vísar í: Aron Kristinn Jónsson, Bergsveinn Ólafsson, Bergþór Másson, Brynjar Barkarson, Frosti Logason, Guðmundur Emil Jóhannsson, Snorri Másson, Sölvi Tryggvason og Þórarinn Hjartarson:

>The individuals listed are all cultural players with varying amounts of media power. Some are hosts of popular podcasts, some are not. Like their American counterparts, such as Joe Rogan, Theo Von, or numerous others of that school of thought, most of these claim not to have political allegiances, but are bound together by themes, views and dispositions.
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> And what are those? There tends to be an emphasis on self-improvement and independence of thought, peppered with edgelord male speech, swimming against what they identify as mainstream discourse. Some even express — albeit indirectly — a longing for the patriarchal past with more “traditionally” defined gender roles, a positive outlook towards old-school nationalism, general fear of immigration and gender fluidity, and a deep-seated passion for the gym, cold plunges, protein drinks and supplements of all sorts.
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> At the end of the day, these similarities of thought and expression give the public an external sense of cohesion in the Icelandic podcast sphere. With the growing popularity of some of these media — especially among the younger generation — it’s important to note how few actors are fuelling a public shift in discourse.
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> All of these men — yes, they are all men — engage in frequent crossover episodes with each other, producing a synergistic barrage of their misanthropic agenda which creates the Icelandic Brosphere.