Gov.uk bekommt eine "Markenauffrischung" Am 25. Juni, mit Updates für das Logo, Header -Bar (von Schwarz zu Blau) und Fußzeile (eine schwarze Krone nach oben hinzugefügt)
Die GOV.UK -Design -System -Website zeigt den alten Header stand https://design-System.service.gov.uk/components/header/ um die neue Version zu sehen.
Ich habe ein Beispiel dafür aufgebracht, wie volle Seiten hier aussehen werden: https://govuk-vue.github.io/govuk-vue-minimal-example/
https://i.redd.it/nptb7il9yb7f1.png
Von matteason
27 Kommentare
I couldn’t care less.
Oh wait, money went to a consultant for this. Boo!
Next week doesn’t work for me. How about the first week in August?
Wouldn’t this be considered showing some political bias? Conservative blue and all that…
Exact same colour as Labour’s ‚*NHS Blue’* from their branding guidelines. Which isn’t the blue the NHS actually uses anywhere.
[https://labour.org.uk/resources/branding/](https://labour.org.uk/resources/branding/)
I must say. The website has improved so much over the years. You can tell care has gone into every decision made.
Gov.uk will have a team of ux designers who would have designed something similar but no the senior leaders would have gone to a contractor at one of the big four to do a ‘better’ job
I am waiting for their Self-Service portal with the url – GO.VUK/YOURSELF
I approve of more interpunct use, that’s true British patriotism. I sneak them in at work, the alt code is alt+0183.
I really get annoyed when organisations get conned by consultants, or sometimes a new management team, to replace a perfectly acceptable logo. What a waste of our money.
Why do they need a new logo?
This will just look like a scam to the millions that don’t know it’s the new logo
Yeah money well spent again.
Yay, typical government wasting money on things that don’t need change.
For those asking about consultants, cost etc:
The contract was awarded to an agency called M+C Saatchi. It’s being implemented on GOV.UK by GDS (part of the government) but the agency were responsible for the design. Total contract value at least £300k
https://www.contractsfinder.service.gov.uk/notice/a37d9540-e59c-41b0-8a6b-383e4e1aa442?origin=SearchResults&p=1
https://www.contractsfinder.service.gov.uk/notice/da59e9bc-bbb6-4316-ab97-cf83ddc3276d?origin=SearchResults&p=1
Apparently nobody realised that the dot is meant to be the . in [gov.uk](http://gov.uk), and that it’s meant to look like a full stop as you type it in a website not a circle
I wonder how much was paid for this?
I remember when the local council I worked at did this. They went from one generic logo to another despite having a beautiful coat of arms which they could have freely used
So, we’ve moved the . To the middle for some weird reason •, and made it cyan. Someone got paid far too much to mess around without something that was completely fine?
Personal opinion, but I prefer it as it currently is. Why even do a redesign in the first place? It was already looking professional and correct, but of course more money has to be wasted on something irrelevant.
That middle dot is just infuriatingly dumb. Particularly looking at it in this example [https://govuk-vue.github.io/govuk-vue-minimal-example/](https://govuk-vue.github.io/govuk-vue-minimal-example/) where [GOV.UK](http://GOV.UK) appears in the text 4 times with the dot in the normal location.
Disgusting. The black style made it look more serious idk i am just waffling tbh
£300k and no one knows how to optically align curved letters on the base or ascender line?!
Are there not still some elements of the old direct.gov.uk site that still exist if you go to certain functionality? I’m sure that there’s something like paying for car tax/declaring sorn or something like that, isn’t it more important to get all services up to the 2010’s standard before tweaking the current logo & theme?
gov.uk is a great set of sites, literally used as a template by other countries and by business … but this is still a waste of taxpayer money, it wasn’t looking dated or past its best and didn’t need a rebrand.
Ahh, excellent, very Tory, seems fitting given we’ve had Tory rule none stop since 2010.
A million more pressing issues than changing a bloody logo
They moved the dot up and made it blue. How much did that cost?
Urgh, as someone with a fuck ton of marketing experience, This rages me, I bet some ad agency got paid thousands for this
Oh nice, they use Vue! Is that new for the brand refresh, or have they always used it?
I don’t care what they do, gov.uk is beautiful and can do no wrong in my eyes.