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    HBO Max lebt! Max, um seinen Namen nach zwei Jahren zurück zu ändern
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    HBO Max lebt! Max, um seinen Namen nach zwei Jahren zurück zu ändern

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    25 Kommentare

    1. mcfw31 on

      > Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max.

    2. jingle-is-dead on

      I never stopped calling it HBO Max, and I thought it was really stupid that they tried to rebrand to just Max.

    3. dontmessitupbud on

      As someone named Max, I appreciate this move. No more emails from Max.

    4. Maltajg on

      Ive lost count how many times this service has been rebranded. I still call it hbo go

    6. Puzzleheaded-Ring-96 on

      Hopefully they don’t make you redownload the old app. The last rebranding was a disgrace with making us download a brand new app

    7. Subject-Property-343 on

      dumbest name change of all time is now even more embarrassing that they have to revert it back

    8. ConsciousReason7709 on

      No idea why you’d want to take a massively well known and popular name like HBO off your product in the first place.

    9. Chewy-Boot on

      We literally just got this in Australia about two weeks ago. It’s going to be so confusing to change all the marketing materials

    11. AnHu3313 on

      „It was called HBO but people found that too popular so now it’s Max, cause it just RRRRRolls off the tongue“ – Conan O’Brien (2024)

    13. eggflip1020 on

      I don’t think anyone stopped calling HBO/Max. Calling it Max was a stupid decision.

      David Zaslav is both a stupid and evil person, but this is actually a good move.

    14. Reeko_Htown on

      HBO is a great brand. It’s probably the only network name that reminds viewers of quality TV. Why ignore that?

    16. Irrelevantitis on

      Why did they ever defer to Max in the first place? HBO was the brand name of The Sopranos, Game of Thrones, dozens of prestige titles. Cinemax was the brand name of late-night softcore porn.

    17. MurderFoil on

      now they just need to drop the MAX from it and done with it all. stupid decision to ever drift away from the core name of HBO.

    18. North_South_Side on

      I worked in giant ad agencies with huge brands and businesses as clients. Fortune 200 stuff.

      I am here to tell you that these hotshot companies and organizations are just as fucked up as any other business. This is a perfect example of a complete boneheaded move. I had read contrarian opinions that changing to „Max“ was a good strategic decision that would pay off down the road and help fulfill the plans these corporations have.

      In other words „The people making these decisions are rich, therefore they are smart.“ You have no idea how entrenched thas attitude is with some people.

    21. FerrusManlyManus on

      Zaslav is going to give himself a 40 million bonus for correcting his own dumb ass decision.

    22. obligatorythr0waway on

      They changed the name of their streaming service to one more associated with a competitor that’s most famous for it’s softcore porn offerings literally decades ago.

      I’m not sure anyone could ever properly explain it to me.

    23. undermind84 on

      What an absolute clusterfuck!

      Can they update their UI while they are at it, so I can actually navigate their service in an intuitive way???

    24. LumpyBatman on

      I did enjoy the color change from purple to blue so I hope they still keep the blue!

    25. djustin77702 on

      That’s hilarious and stupid AF they even changed the name in the first place.

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