Ford has patented a system that, per the filing, would use several different sources of information to customize ad content to play in your car. One such information stream that this hypothetical system would use to determine what sort of ads to serve could be could be the voice commands you’ve given to the car. It could also identify your voice and recognize you and your ad preferences, and those of your passengers. Finally, it could listen to your conversations and determine if it’s better to serve you a visual ad while you’re talking, or an audio ad when there’s a lull in the conversation.
CowsniperR3 on
Between this and mandatory Google in Chevys I’m disgusted. We’re buying the 2nd largest purchase of our lives if we’re lucky enough to afford a home, and they’re selling our privacy because of greed.
trey74 on
I feel like Ford is looking at a list of things that would make me and all my friends never consider buying them again, and saying „yeah, lets‘ do that“. Speed monitoring and slowing the car down, eavesdropping….fuck that.
Direct-Bid9214 on
If I buy a damn car and they start putting ads in it like it’s fucking YouTube I will ram it through the god damn assembly line
AdvertisingPretend98 on
From the article:
A patent filing doesn’t indicate that the automaker is intending to implement this system. It just means that it’s protecting its intellectual property from competitors. Ford, of course, could implement this system in some form based on this patent, but don’t presume that it will.
Taman_Should on
The more this shittiness proliferates, it becomes more likely that people will start “jailbreaking” their car’s computer.
brackfriday_bunduru on
Sounds like something I’d remove to install an $80 CarPlay head
DreVahn on
I guess we need to start coming up with the most bullshit money making concepts ourselves, patent it, then don’t license it to anyone.
doll-haus on
This is actually great. If Ford holds the patent, that gives us 20 years before Google or Amazon has it built into every fucking car on the planet.
fish1900 on
At what point will car companies and tech bros have to get a wiretap authorization to sell their products? Isn’t that what this is?
puffferfish on
Maybe they’re patenting it so nobody will use it? We can dream.
waterloograd on
I’m hoping they are doing this to ensure it can’t appear in cars for a while
twnznz on
Pretty ballsy to assume people care enough about buying a Ford that they’re willing to overlook this bs
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Ford has patented a system that, per the filing, would use several different sources of information to customize ad content to play in your car. One such information stream that this hypothetical system would use to determine what sort of ads to serve could be could be the voice commands you’ve given to the car. It could also identify your voice and recognize you and your ad preferences, and those of your passengers. Finally, it could listen to your conversations and determine if it’s better to serve you a visual ad while you’re talking, or an audio ad when there’s a lull in the conversation.
Between this and mandatory Google in Chevys I’m disgusted. We’re buying the 2nd largest purchase of our lives if we’re lucky enough to afford a home, and they’re selling our privacy because of greed.
I feel like Ford is looking at a list of things that would make me and all my friends never consider buying them again, and saying „yeah, lets‘ do that“. Speed monitoring and slowing the car down, eavesdropping….fuck that.
If I buy a damn car and they start putting ads in it like it’s fucking YouTube I will ram it through the god damn assembly line
From the article:
A patent filing doesn’t indicate that the automaker is intending to implement this system. It just means that it’s protecting its intellectual property from competitors. Ford, of course, could implement this system in some form based on this patent, but don’t presume that it will.
The more this shittiness proliferates, it becomes more likely that people will start “jailbreaking” their car’s computer.
Sounds like something I’d remove to install an $80 CarPlay head
I guess we need to start coming up with the most bullshit money making concepts ourselves, patent it, then don’t license it to anyone.
This is actually great. If Ford holds the patent, that gives us 20 years before Google or Amazon has it built into every fucking car on the planet.
At what point will car companies and tech bros have to get a wiretap authorization to sell their products? Isn’t that what this is?
Maybe they’re patenting it so nobody will use it? We can dream.
I’m hoping they are doing this to ensure it can’t appear in cars for a while
Pretty ballsy to assume people care enough about buying a Ford that they’re willing to overlook this bs