Starbucks ist mittlerweile Japans größte Kaffeekette, aber die Jugend kommt nicht. Die Kette hat Rabatten für Jugendliche eingeführt, die sich anmelden, aber viele kommen auch nach der Anmeldung nicht. „Jugendliche haben psychologische Barrieren, Getränke individuell zuzubereiten und zu bestellen, weil sie es als schwierig oder einschüchternd empfinden.“
https://news.yahoo.co.jp/articles/a2c9f1b4675606d9e3ac794b9550e0e9ab5e0717
25 Kommentare
It’s the same with Subway, isn’t it?
Or it’s just shit coffee.
Or they don’t have a lot of money and don’t want to spend it on an overpriced drink.
What if they simplified things by reclassifying their drinks with fresh, new, engaging words like small, medium, and large?
The yoof
or the youth just have better taste in coffee than their parents. starbucks is bullshit
really? always seems fairly busy to me
Life gonna be rough if ordering a drink is too intimidating for you…. These kids can’t live life if not 12 second videos projected through a phone screen
It’s too expensive. Yes, this program gives coupons to under-24s but that’s still not enough.
At convenience stores, which Yahoo says young people are also avoiding because of the price, you can get some sort of sweet baked goods and a coffee for less than half of what a scone and plain latte at Bucks costs.
It’s expensive and it tastes like shit. How this place stays in business is beyond me.
I’m good with conbini coffee
crappy coffee for a crappy price. Make it at home. It’s literally water and beans.
What is this absolute nonsense. All my university students ever do is talk about going to cafes.
That article is bullshit, Starbucks Japan is by far the most profitable starbucks franchise they have, that is why Starbucks thinks of selling off its Japanese branch to get money as it high valued pretty high due to the good business.
Young people have always been about the latest Frappuccino. Starbucks has been riding that wave for the last 10 years. They’re just less interested now in spending ¥700 on a milkshake.
I mean there’s also enough alternatives. Tullys, Dotour, Komeda, etc and most of those feel more tailored to japanese peoples needs. Simple to order, tons of seats with outlets, some even have more private cabins. If you want a decent quick coffee and nothing more you just get it at Conbini. What does Starbucks have to offer? Whats their usp in Japan to draw people in?
Where I live plenty of high schoolers are buying at Starbucks.
You can get a cold coffee in a convenience store or vending machine for ¥130 – about 1USD – and they’re on every street corner. Why spend more at Starbucks?
Young people wouldn’t even have to order in person. They can order on their app then come pick it up.
It’s actually the price. Starbucks is overpriced mediocre coffee.
I feel like Starbucks is mostly for tourists in Japan, since the majority of the clientele when I go to one are foreigners (Myself included) looking at either their norm or drinks they only have in Japan
Surely there’s never an independent coffee place that’s much better for a similar price too far away
Somehow Starbucks has cultivated an image for Japanese people as a stylish place where only cool people make complicated coffee orders. Whereas in the west we look down on it as a chain for people who have no taste in good coffee.
But looking at this thread and the comments in the article, we both agree it’s just way too expensive.
why i shouldn’t drink kobini coffee which tastes actually same than that overpriced overroasted merican plörre
Yeah nobody goes to starbucks, its always too crowded.
Starbucks tried to grt into Australia, their coffee is shit.