JTBC beantragt Sanierung des Unternehmens, da kostspielige Verträge über die Weltmeisterschaft und die Olympischen Spiele die JoongAng Group in die Krise stürzen

>Major sporting event rights in Korea have traditionally been acquired jointly through a consortium of the three major broadcasters to curb fee inflation and ensure universal viewing access. 

>The group paid a combined $500 million — approximately 700 billion won at the time — for rights to broadcast the Olympics from 2026 through 2032 and the FIFA World Cup through 2030. It then sought to recoup those costs by sublicensing them to Korea’s three major terrestrial broadcasters. KBS, MBC and SBS,

So they just tried to be a ticket scrapper, and get free money by just being the middle man? that’s a good way to make sure no one likes you.