Früher habe ich den Großteil meines Einkaufsgeldes ausserhalb von Klamotten im Migros-Konzern ausgegeben. Sei es Unterhaltungselektronik, Sport- oder Gartenartikel … was auch immer. Sie hatten gute Preise und Auswahl und einen tollen Anreiz durch das Cumulus-Programm. Abgesehen davon, dass ich schon sauer war, als sie all diese Geschäfte geschlossen haben.
Dummerweise kaufte ich weiterhin bei der Migros ein, obwohl mich deren „Tiefpreis“-Strategie massiv zu stören begann. Es ist wirklich transparent, was sie tun. Sie haben ihre Budgetgrenze abgeschafft, machen andere Produkte neu und bringen sie wieder auf den Markt, oft mit schlechterer Qualität („neues Rezept“) oder anderer (kleinerer) Verpackungsgröße und kleben dann noch ein „Tiefpreis“-Label darauf, als ob die Leute nicht merken würden, dass sie insgesamt tatsächlich mehr bezahlen.
Aber für mich ist jetzt der Bruchpunkt…
Aquella-Wasser. Der Grund, warum ich weiterhin bei Migros eingekauft habe, ist, dass sie im Gegensatz zu Coop Wasser im mittleren Preissegment (3,20 bis 3,70, natürlich in den letzten Jahren immer teurer) hatten. Und jetzt werden sie es natürlich los. Die einzigen Optionen sind jetzt Aproz zum doppelten Preis oder ihr beschissenes, supergünstiges Leitungswasser.
Dabei geht es eigentlich nicht um das Wasser, aber es ist nur ein weiteres Beispiel dafür, wie Migros von einem guten Unternehmen zu einem wirklich beschissenen und dummen Unternehmen geworden ist. Glücklicherweise gibt es bereits Konsequenzen, da sie schnell Marktanteile verlieren. Auch für mich besteht jetzt kein Anreiz mehr, sie anderen Geschäften vorzuziehen. Juhu Tiefpreis.. Fuck Migros!!
(Ich verstehe, dass die Leute unterschiedliche Meinungen zum Kauf von Wasser in Flaschen haben, und das ist gut für Sie, aber offensichtlich gibt es dafür einen Markt, auch ich.)
https://i.redd.it/opflr1ad0m5h1.jpeg
Von esche92
17 Kommentare
“We have our own issues in Switzerland”.
The issues:
TIEF PREIS =THIEF PREIS!
Lidl has water for 25rp
They know that most Migros children will keep shopping there. Swiss people don’t like to change habits, they know this, and make money from the lack of mental elasticity the Swiss have.
And the duopoly Migros/Coop doesn’t incentive to have a true competition that would benefit the consumer.
Get something like a Sodastream, bottled water produces a shitton of unnecessary plastic waste. PET doesn’t get recycled as often as people think, much of it just ends up on SE Asian landfills.
I’m not judging you, but I will never understand people who drink plastic wrapped water when the ones at the sink is super good. Of course some have health issues and I understand that
why would you buy bottled water in switzerland?!?
Just get the Migros · Mineral water · Carbonated. Best water there is and very cheap. 1.50.- for 6×1.5l.
You know you can pay 0 chf for water in Switzerland.
Migros bankruptcy speedrun any%
It’s gonna end before a decade has passed at this rate
People in Switzerland have a lot more purchasing power than most other countries. In Eastern Europe, Migros could never survive like this. In Switzerland I see this at a lot of places, where people are paying often double or more for the same or worse quality, because they’re used to it. You might notice it, but believe me, many people don’t.
I really don’t get how everyone here keeps on repeating the “drink tab water you idiot” prayer. It’s a different topic. And ok: Sure at home or a steady workplace this is sensible and I agree. But you all don’t seriously think that everyone here is an employee that sits around in an office all day long? I don’t mean to be disrespectful but; get out there and be in the field or whatever!.. I assure you those PET water bottles will look very attractive to you
The super smart consultant experts at McKinsey told them it’s a good idea to cut the quality and size of all their products while increasing prices. I mean how else are the executives supposed to buy their 11th vacation property?
Oh, BEAUTIFUL. All these comments ready to explain to us why we shouldn’t buy bottled water in Switzerland. Congratulations, you’ve cracked the code. Next you’ll tell us the Alps are slightly elevated.
Nobody’s debating whether Evian is a human right. The point and try to follow me here, I know it’s moving fast, is that Migros, the sacred cow of Swiss retail, the institution your grandfather trusted with his cheese money, has turned into a profit-extraction machine wearing an orange M as a disguise.
“Tiefpreis.” Sure. Tiefpreis on a product they quietly shrunk, reformulated, and repackaged. That’s not a low price strategy, that’s a magic trick performed by someone who thinks you’re too busy to notice. Spoiler: we noticed.
And here’s the part that should make every Swiss person genuinely angry:
In 1950, Gottlieb Duttweiler, Dutti, the man who literally handed his successful company over to the Swiss people by converting it into a cooperative, because the aim of Migros is not to make shareholders richer, but to serve the general public, wrote fifteen theses as an ethical legacy for future generations.
Thesis 10 states, in black and white, that “the general interest must be placed higher than the interests of the Migros cooperatives”  and that growing material wealth must always go hand in hand with even greater social and cultural contributions. 
Shrinkflation, budget line elimination, and slapping a Tiefpreis sticker on a quietly degraded product is not placing the general interest first. That’s placing the margin first and hoping nobody reads the founding documents. They are, apparently, correct to hope that.
And while we’re at it; welcome to Switzerland, where corporations get a gentle pat on the wrist and residents get squeezed like a lemon at a five-star hotel they can’t afford to stay in.
Get a Grohe Blue Home or a similar sparkling water system, have a day trip to Germany or France, buy your CO₂ cylinders and supplies there for half the price, and wave goodbye to the whole racket. Because paying Aproz prices is exactly what these people are counting on. Don’t give them the satisfaction.
Migros didn’t fall. It chose this. And somehow we’re the ones being called unreasonable for noticing and acting accordingly.
> as if people wouldn‘t notice that they are actually paying more overall.
Stupid people are are the biggest and most important target group in most markets.
If Migros didn’t already know this before, I’m sure McKinsey told them.
Da fragt sich doch warum man in der Schweiz überhaupt Wasser in Flaschen kauft 🙈
When I go
Half the bio premium veggies are bad
Only notice when I get home
Sigh
McKinsey style