Brian Armstrong, CEO von Coinbase, passt das Unternehmen an das KI-Zeitalter an, indem er 14 % der Mitarbeiter abbaut und sein Organigramm neu gestaltet, um das Unternehmen zu seinen Startup-Wurzeln zurückzubringen.
Armstrong sagte, die Entlassungen, von denen nach der letzten Mitarbeiterzahl von Coinbase knapp 700 Mitarbeiter betroffen sein könnten, seien teilweise auf einen Krypto-Abschwung zurückzuführen. Der Hauptmotivator besteht jedoch darin, die Führungsstruktur des Unternehmens flacher zu gestalten und seinen Mitarbeitern ein schnelles Arbeiten zu ermöglichen, wobei die KI im Vordergrund steht.
In der Praxis bedeutet dies, das zu streichen, was Armstrong als „reine Manager“ bezeichnet, und sich stattdessen für „Spielertrainer“ zu entscheiden, die die Teammitglieder beaufsichtigen, aber auch starke individuelle Beiträge leisten. Das Unternehmen plant außerdem, seine Mitarbeiter mit den meisten KI-Kenntnissen zu nutzen, indem es „KI-native Pods“ erstellt, zu denen sogar Ein-Personen-Teams gehören könnten, die Agenten leiten, die die Verantwortlichkeiten von Ingenieuren, Designern und Produktmanagern umfassen.
„Wir reduzieren nicht nur die Mitarbeiterzahl und senken die Kosten, wir ändern auch grundlegend unsere Arbeitsweise: Wir bauen Coinbase als Intelligenz neu auf, mit Menschen an der Kante, die es ausrichten“, schrieb Armstrong in einem Beitrag auf X.
https://fortune.com/2026/05/05/coinbase-layoffs-14-of-employees-ai-tech-ai-job-anxiety-crypto/?preview_id=4479239
31 Kommentare
Recipe for disaster. Looking forward for the development.
>“We are not just reducing headcount and cutting costs, we’re fundamentally changing how we operate: rebuilding Coinbase as an intelligence, with humans around the edge aligning it.“
No, you’re laying people off to save money. The world is fully aware of how disingenuous and insincere corporate-speak is. You’re not fooling anyone, so just man up and tell the truth.
Fuck him and the spot he rents inside trump’s colon.
Cash out?
Lol this is corporate speak for „we fired our qualified people and replaced them with inexperienced juniors“
Feels like every company is heading this way.
Just another way for corporate execs to save money by getting 2 workers for 1 paycheck.
>“this means cutting what Armstrong dubs “pure managers,” opting instead for “player-coaches” who oversee team members, but are also strong individual contributors.“
so give the most talented person on each team the lead, burn them out, rinse and repeat until you’re out of actually talented individuals.
Coinbase is the next FTX
why do we care about this?
this sub is not about stocks or AI or OR (Operation Research)
Managers avoid hands on work because between the million meetings corporate sets, constant HR requirement gymnastics, InfoSec shifting left by forcing them to do their job and ICs going on mental leave they are left with no brain cells or time. CEOs created this environment and now you want to fire the people who make the environment you created work because you do not like the environment.
Used to work there. Left after 6 months. Dogshit company and management
If my workplace started calling me a Player- coach I think I’d have to quit on principal. The fact Coinbase is making all its high performers / managers into dual roles won’t end the way they think it will but maybe they want burn out to help with the layoff numbers down the road.
If my workplace started calling me a Player- coach I think I’d have to quit on principal. The fact Coinbase is making all its high performers / managers into dual roles won’t end the way they think it will but maybe they want burn out to help with the layoff numbers down the road.
Sounds like certain people are now doing 2 jobs instead of 1.
This is a recipe for burnout, which could cause problems and cost more in the long run if they aren’t careful.
It’s also possible that there was a lot of bloat with how quickly Coinbase has expanded. The talk of „player-coaches“ just stinks of paying people less overall by making up a job title though
That’s like calling a construction foreman a lead technician or lead hand. Give them all the duties of a Foreman without the pay. This isn’t a new idea and most people can see right through it. Unfortunately, it works because there are always people that want to „be above“ others even if it’s not in their best interests.
Such a great company
Burnout incoming
I’m just waiting for the first CEO to be replaced by AI
Bayer tried something similar and has had, supposedly, promising results thus far.
https://www.corporate-rebels.com/blog/rewiring-a-giant-how-bayer-is-dismantling-bureaucracy-and-betting-on-shared-ownership
Imagine being a top contributor and having to manage a team. Sounds like burnout waiting to happen.
Bro 14% is 700 employees? Many do they have wtf
How about he reimagine himself out of a job too
They had jobs all over LinkedIn for like 350k last year lmao
If you have money in there you might want to rethink.
Smart. Managers are worthless.
>rebuilding Coinbase as an intelligence, with humans around the edge aligning it
I hope they will fail miserably
This is just corpro-speak BS for „You’re a manager! With none of the benefits and plus more the responsibilities!“
How does this idiot stay ceo while failing shareholders for so long? Literally red today which seems impossible
lol
We make one person do two completely different roles
Other people, we make them accountable for a team of robots
Hmm 🤔
Um, this is already how every tech company I worked at in the UK worked for years
Software managers not being devs was already gone, and even towards CTO getting highly involved in code was normal
Sometimes I really think I just need an explainer diagram of what the US thinks capitalism or efficiency actually mean, it just looks like corporate socialism + endless debasement to me