Macbooks have always been great machines, but they have also always been an honest 5-600 bucks high, in my opinion. I’ve owned one though (Early 2012 model), and I did enjoy it. But when it came time to replace it, finances pushed me back to windows.
But at $600 this is the macbook that’s 5-600 bucks cheaper. It’s very strong for the price.
pentium1994 on
Given how much Microsoft screwed up Windows 11 via the nagging AI or high spec requirements, no surpise many PC users saw the low price point as an entry into Macs.
bearforcongress on
Pricing a product to be affordable creates demand…who knew? /s
AlternativePizza3391 on
Maybe it’s because it’s the first time they made something affordable with decent enough space and not 128gb with forced icloud
Billion or trillion dollar company could have thrown in a backlit keyboard and more ram
gamageeknerd on
Honestly they are great fleet computers and they will handle everything the average office person will need to do. I know my friends companies are considering letting people use them instead of a windows machine if they are just doing random admin stuff and not working in development and mine already has a few in service for people who’ve been using broken MacBooks but wouldn’t move to windows.
I am probably going to pick one up just as a backup machine
questron64 on
„We made a computer people can actually afford and people want to buy it“ shouldn’t be a surprise.
Dreamtrain on
they will learn nothing from this
No_Practice_9597 on
How?! It was obvious the demand at that price point would be huge
michaelcreiter on
Hey an affordable product that performs well who would have guessed. Honestly I may pick one up, os can’t be any worse than w11
jazzy663 on
I don’t need another computer, but I’m tempted to buy one myself just because of how good a value it is.
ElectronicFinish on
Windows at that price point are literally trash
the_nuclear_pasta on
No, they’re just pretending they were caught off guard. These things are well thought out and so are the press release responses afterwards.
Chattadawg on
Getting a Neo for my youngest as high school graduation.
Great to see Apple finally meet the market but not sure how they could be caught off guard by demand
ZeroMomentum on
Doubt. They knew exaclty what they were doing
JZSlider on
Reminds me of when the Ford Maverick pickup was released at 20k. Ford was like: wow, there’s huge demand for a decently priced small pickup, so let’s raise the price!
InflammableAccount on
I doubt this. Out of a company this successful, there’s no way they’re dumb enough to be surprised by this.
Sounds like smart PR to explain the back-order of models shipping, with Apple knowing that their surplus of A18 was limited.
Chemical_Support4748 on
Caught me off guard. Don’t need one
Methoszs on
I bought a MacBook pro 2013 for $2500…when it came to upgrade it was at $5000. Went with Dell equivalent.
eltron on
Just that the windows laptops in this price point are such garbage; craptastic screens, horrible trackpads, tinnest speakers around, worst Bluetooth experience ever, and poor build quality.
Not to mention the OS choice didn’t really help and all the slop features.
I hope this raises the bar for the midrange laptop market
koreanwizard on
I don’t know why, everybody I knew growing up either had a used MacBook Pro or a clunky gaming laptop, if you look at university lectures it’s a sea of old MacBooks. Young people want Apple computers, they were buying 3-4 year old models because they couldn’t afford them, the NEO finally put one into their price range.
Simple_Assistance_77 on
It shows how poorly served the market was before for quality laptop at a competitive price. Microsoft and google should take note of this.
Dio44 on
The entire PC market has been praying Apple would never dip into the windows price zone for years.
Windows 11 is awful. Win PC OEMs are all heavily dependent on the same exact suppliers, technology and slow innovation cycles. Apple has an opportunity to destroy Windows market share and with this price point they can win schools too.
We may be very close to a market where everyone under 20 is in the Apple ecosystem. It used to be you would go all the way through the education system before you might have exposure to Apple and it could be the other way around very soon. I hope so.
werd561 on
I’m no longer caught off guard at this post being made 5 times a day every day.
KangarooBeard on
I don’t own a single Windows device now, past few years I have been buying used Surface Pros, my Surface Pro X (2019) has started to get a little slow for me, so I wanted to get an upgrade.
It’s difficult because I don’t need a powerful machine for my general use, email, streaming, my most extensive use is when I have a PDF or two open with Music, word docs for DMing my DnD games.
But buying a *low cost* Windows machine means you often just get absolute junk with the build quality.
MacBook Neo came out at the perfect point when looking for an upgrade, plus just Windows as an operating system just keeps getting worse.
Have really loved my Neo so far, didn’t take too long to get used to another OS, I can type by memory so the lack of backlit doesn’t bother me. If they keep making the Neo line, I will probably keep buying them.
It’s funny how actually good value the base models of Apples products are now compared to the competition.
Relevant-Ad2254 on
I just wish they got rid of the huge bezels
medalxx12 on
Still 700$ for 512gb with 8gb ram version. I suppose nowdays thats alright but meh
billyrubin7765 on
The NEO solved a real issue for me. I hate the cheap chromebooks. Cheap windows laptops fall apart. I bought them an old Air but the battery needs replacing again. The NEO is the answer. I can get two for the Airs price. They have a stiff aluminum body. And the memory doesn’t matter for their online tasks. Sold. I am waiting on next years models so I hope they don’t go up a bunch. And I looked forward to the used market in a couple years.
OGTimeChaser on
It’s crazy their shocked that this reasonably priced thing sells well and their $3400 headset doesn’t move many units.
dunnyvan on
Windows 11 is trash, tablets seem like they are less popular, having a $600 device with a computer interface (physical keyboard, good sized screen and long battery life) to do the mountain of tasks that feel shitty on a phone and pointless on a workstation is nice. I like mine a lot.
Osirus1156 on
I mean at that price I’m only slightly mad you can never add hard drive space or ram to it.
chacewarg10 on
Can’t wait till it’s my turn to post this same exact article that’s been posted 5 million times.
Playful_Emu7623 on
Wait you mean to tell me when a luxury item puts their product at an affordable price it brings more buyers because more people can seem like they wealth but don’t have to carry the debt…wow who knew
DaemonCRO on
The fact Apple was caught off guard shows you how they have lost all feeling for the actual users. They thought Vision Pro would sell like hotcakes, and now they thought Neo would sell 5 pieces. Lost touch with reality completely when you are sitting in an ivory tower and not coming down to meet the peasants.
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Macbooks have always been great machines, but they have also always been an honest 5-600 bucks high, in my opinion. I’ve owned one though (Early 2012 model), and I did enjoy it. But when it came time to replace it, finances pushed me back to windows.
But at $600 this is the macbook that’s 5-600 bucks cheaper. It’s very strong for the price.
Given how much Microsoft screwed up Windows 11 via the nagging AI or high spec requirements, no surpise many PC users saw the low price point as an entry into Macs.
Pricing a product to be affordable creates demand…who knew? /s
Maybe it’s because it’s the first time they made something affordable with decent enough space and not 128gb with forced icloud
Billion or trillion dollar company could have thrown in a backlit keyboard and more ram
Honestly they are great fleet computers and they will handle everything the average office person will need to do. I know my friends companies are considering letting people use them instead of a windows machine if they are just doing random admin stuff and not working in development and mine already has a few in service for people who’ve been using broken MacBooks but wouldn’t move to windows.
I am probably going to pick one up just as a backup machine
„We made a computer people can actually afford and people want to buy it“ shouldn’t be a surprise.
they will learn nothing from this
How?! It was obvious the demand at that price point would be huge
Hey an affordable product that performs well who would have guessed. Honestly I may pick one up, os can’t be any worse than w11
I don’t need another computer, but I’m tempted to buy one myself just because of how good a value it is.
Windows at that price point are literally trash
No, they’re just pretending they were caught off guard. These things are well thought out and so are the press release responses afterwards.
Getting a Neo for my youngest as high school graduation.
Great to see Apple finally meet the market but not sure how they could be caught off guard by demand
Doubt. They knew exaclty what they were doing
Reminds me of when the Ford Maverick pickup was released at 20k. Ford was like: wow, there’s huge demand for a decently priced small pickup, so let’s raise the price!
I doubt this. Out of a company this successful, there’s no way they’re dumb enough to be surprised by this.
Sounds like smart PR to explain the back-order of models shipping, with Apple knowing that their surplus of A18 was limited.
Caught me off guard. Don’t need one
I bought a MacBook pro 2013 for $2500…when it came to upgrade it was at $5000. Went with Dell equivalent.
Just that the windows laptops in this price point are such garbage; craptastic screens, horrible trackpads, tinnest speakers around, worst Bluetooth experience ever, and poor build quality.
Not to mention the OS choice didn’t really help and all the slop features.
I hope this raises the bar for the midrange laptop market
I don’t know why, everybody I knew growing up either had a used MacBook Pro or a clunky gaming laptop, if you look at university lectures it’s a sea of old MacBooks. Young people want Apple computers, they were buying 3-4 year old models because they couldn’t afford them, the NEO finally put one into their price range.
It shows how poorly served the market was before for quality laptop at a competitive price. Microsoft and google should take note of this.
The entire PC market has been praying Apple would never dip into the windows price zone for years.
Windows 11 is awful. Win PC OEMs are all heavily dependent on the same exact suppliers, technology and slow innovation cycles. Apple has an opportunity to destroy Windows market share and with this price point they can win schools too.
We may be very close to a market where everyone under 20 is in the Apple ecosystem. It used to be you would go all the way through the education system before you might have exposure to Apple and it could be the other way around very soon. I hope so.
I’m no longer caught off guard at this post being made 5 times a day every day.
I don’t own a single Windows device now, past few years I have been buying used Surface Pros, my Surface Pro X (2019) has started to get a little slow for me, so I wanted to get an upgrade.
It’s difficult because I don’t need a powerful machine for my general use, email, streaming, my most extensive use is when I have a PDF or two open with Music, word docs for DMing my DnD games.
But buying a *low cost* Windows machine means you often just get absolute junk with the build quality.
MacBook Neo came out at the perfect point when looking for an upgrade, plus just Windows as an operating system just keeps getting worse.
Have really loved my Neo so far, didn’t take too long to get used to another OS, I can type by memory so the lack of backlit doesn’t bother me. If they keep making the Neo line, I will probably keep buying them.
It’s funny how actually good value the base models of Apples products are now compared to the competition.
I just wish they got rid of the huge bezels
Still 700$ for 512gb with 8gb ram version. I suppose nowdays thats alright but meh
The NEO solved a real issue for me. I hate the cheap chromebooks. Cheap windows laptops fall apart. I bought them an old Air but the battery needs replacing again. The NEO is the answer. I can get two for the Airs price. They have a stiff aluminum body. And the memory doesn’t matter for their online tasks. Sold. I am waiting on next years models so I hope they don’t go up a bunch. And I looked forward to the used market in a couple years.
It’s crazy their shocked that this reasonably priced thing sells well and their $3400 headset doesn’t move many units.
Windows 11 is trash, tablets seem like they are less popular, having a $600 device with a computer interface (physical keyboard, good sized screen and long battery life) to do the mountain of tasks that feel shitty on a phone and pointless on a workstation is nice. I like mine a lot.
I mean at that price I’m only slightly mad you can never add hard drive space or ram to it.
Can’t wait till it’s my turn to post this same exact article that’s been posted 5 million times.
Wait you mean to tell me when a luxury item puts their product at an affordable price it brings more buyers because more people can seem like they wealth but don’t have to carry the debt…wow who knew
The fact Apple was caught off guard shows you how they have lost all feeling for the actual users. They thought Vision Pro would sell like hotcakes, and now they thought Neo would sell 5 pieces. Lost touch with reality completely when you are sitting in an ivory tower and not coming down to meet the peasants.